LG's latest ad picks up on the "prankvertisement" trend -- it shows unwitting job interviewees watching the end of the world unfold through a window that turns out to be one of LG's high-definition TVs. The video shows the prank from creation through its scary execution, risking a "nasty" streak in exchange for virality. "Intensity is the new black. For marketers to get attention, the intensity has to be ramped up," said consumer research psychologist Kit Yarrow.

Full Story:
USA Today

Related Summaries