Dr. David E. Bank, the director of the Center for Dermatology, Cosmetic, and Laser Surgery in Mount Kisco, N.Y., says the industry is realizing that it takes more than filing wrinkles to give faces a more youthful look. Insiders expect the Food and Drug Administration to approve Voluma, a form of Juvéderm that can plump cheeks and add volume to the face. People in Canada and Europe are already enjoying the cheek-plumping treatments.

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