The latest figures indicate that the hotel industry is improving, but some industry pros are a little leery. According to STR, the average daily rate continues to surge, while RevPAR has increased for 35 months in a row. "The industry is abuzz with opportunity. We are in a supreme super nova of opportunity," said Bruce Ford of Lodging Econometrics. Not everyone agrees: Eric Danziger, CEO of Wyndham Hotel Group, said things will be good for a while, but he does not think this is a peak. "I don't know when the good times stop but in the meantime we are assuming things will be good for the foreseeable future," Danziger noted.

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