9/23/2013

Juniper Research projects that global use of mobile money will grow to 400 million users over the next four years, led by Asia and Africa. The total would be up from 150 million this year, with "marketing ... absolutely crucial. [T]here's a clear correlation in the uplift between consumer awareness of a service and the extent to which those consumers have been exposed to TV advertising," Juniper's Windsor Holden said.

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