California-based Togo's plans to build on its history of serving big, meaty sandwiches as it expands its franchise network to more states west of the Rockies, said CEO Tony Gioia, who partnered with private-equity firm Mainsail Partners to buy the chain in 2007. The company recently launched a discounted-royalty program for multi-unit franchisees. "They’ll pay 3% the first year and 4% the second year, and we want them to take the money they save and put it into local store marketing to build brand awareness," Gioia said.

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