Foodie culture has benefited from a natural human interest in limited-time offers and the ability of social media to spread new trends, says Russ Parsons, food editor at the Los Angeles Times. Foodrepublic.com Editorial Director Richard Martin says, "It used to be that people would passively accept things and buy it if it tasted good. But you walk around New York City and you hear people talking about food the way they would talk about news events or movies or art. It's a big part of the culture now."

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