Corona is using a new mobile advertising unit from Zumobi that presents as a banner ad but expands to play video inline. The ad unit is designed to give visitors a way to see video without blocking content the way interstitial ads can. "It is a bit of [a] teaser so that you get enough of a view that it might intrigue you to click through and watch the entire video," Zumobi CEO Ken Willner said.

Full Story:
Mobile Marketer

Related Summaries