10/22/2013

Technological devices designed to serve the very old are too often dreary and unappealing, lacking the inventiveness of the many high-tech devices that serve other purposes and age brackets, writes Laurie Orlov. That leaves open a wide field. "If [customers] have a moment where they realize that their low expectations have been exceeded, that there is something delightful ... wouldn't that be cool?" Orlov writes.

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