Experience is overrated, says Spreecast CEO Jeff Fluhr. It makes more sense to hire people for their brains, inquisitiveness and creativity than for the specific things they've done, Fluhr explains. "The reality is that if you get somebody who's smart, hungry and has a can-do attitude, they can figure out how to do A, B and C, because there's really no trick to most of these things," he says.

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