Interactive media is driving the industries associated with it to higher-than-normal growth rates, according to a report by Ernst & Young. Interactive-media profit will rise 33% this year, and the adoption of interactive media is cited as a key factor in the recovery of the media and entertainment industry as companies pare expenses related to traditional media buys. Interactive media is expected to show a 22% dollar growth rate, higher than any other sector in the media and entertainment space.

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