Restaurants rolled out new campaigns, products and fundraising initiatives in honor of Breast Cancer Awareness Month, including Smashburger, Hooters, Caribou Coffee, Fazoli's, East Coast Wings & Grill, Capriotti's Sandwich Shop and Hungry Howie's Pizza. "Whenever you do cause marketing, first and foremost it's about how you can do the most for the charity partner. The fact that so many other restaurants and retailers do this in October for breast cancer reinforces the cause we have," said Jeremy Morgan, Smashburger's senior vice president of marketing.
House Republican leaders do not expect to vote on an immigration reform bill in the 19 days left before the end of this year's legislative session. Business groups, however, still support the passage of immigration reform before the end of this year. "And our nation -- our economy, our businesses and our workers -- need it more than ever," said Tom Donohue, head of the U.S. Chamber of Commerce.
Amit Kleinberger, CEO of frozen yogurt chain Menchie's, participated in the CBS TV show "Undercover Boss," in which he swapped his suit for a Menchie's uniform to greet and serve guests, prepare frozen yogurt, clean toilets and visit a Menchie's dairy farm. "I have over 350 locations around the world today, and I can definitely appreciate having the ability to go visit ... and see what's happening on the ground level," Kleinberger said.
Dunkin' Brands is taking the time to build brand awareness in the new international markets it enters, opening clusters of stores rather than debuting a few shops in a slew of markets and tailoring menu items to local tastes, CEO Nigel Travis said. The company rolled out 222 new stores worldwide in the third quarter, including 81 in the U.S., and last month Dunkin' Donuts announced plans to open 150 new cafes in the U.K. in the next five years, with expanded food and beverage menus designed to keep up with growing competition. "The more stores you get per country, the more brand awareness you get," Travis said.
Rep. Bob Goodlatte, R-Va., introduced a bill Wednesday that seeks to curb frivolous lawsuits by so-called patent trolls, companies that own patents with the sole aim of making money through patent infringement claims and settlements. The Innovation Act aims to make abuse of the patent system harder through reforms, including making the losing party in a patent lawsuit pay the winning party's legal fees, promoting patent transparency and throwing out low-quality patents.