Lowe's MyLowe's mobile application lets users track their purchase history and interact with store associates, who are armed with 42,000 iPhones nationwide, says Sean Bartlett, director of mobile strategy and platforms. "We also have the ability for the entire user interface to rotate, and it becomes our consumer app. That means that at any point a customer in a store asks about a product or wants product ratings and reviews, associates are literally a tap away from having the exact same information in front of them."

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