Restaurants rolled out new campaigns, products and fundraising initiatives in honor of Breast Cancer Awareness Month, including Smashburger, Hooters, Caribou Coffee, Fazoli's, East Coast Wings & Grill, Capriotti's Sandwich Shop and Hungry Howie's Pizza. "Whenever you do cause marketing, first and foremost it's about how you can do the most for the charity partner. The fact that so many other restaurants and retailers do this in October for breast cancer reinforces the cause we have," said Jeremy Morgan, Smashburger's senior vice president of marketing.

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