An online video for Procter & Gamble's Iams Shakeables treats features a talking German shepherd getting tricked by his owner. The "Punk'd Puppy" ad comes from Andrew Grantham, already known for talking animal videos on the Web. The ad is a "unique, social way" to "highlight the fun and playful spirit that comes with Shakeables," said Jason Taylor, external relations manager for P&G Pet Care.

Related Summaries