Advertising executives make their picks for the best and worst ads of the year. Chipotle's scarecrow ad received acclaim at the time it was launched but was picked as the worst ad of the year by Goodby, Silverstein & Partners' co-founder Jeff Goodby because it appeared to be an anti-meat ad from a restaurant chain that sells meat. Spots from Chrysler Group, Google and Oreo were among the favorites.

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