Cadillac hired chocolatier Brandon Olsen to design large chocolate eggs to appeal to potential buyers of its new CT6 sedan. Inside the eggs are Peruvian truffles and keys to the CT6, which Cadillac is hoping will entice recipients to test-drive the new vehicle.

Popchips is reporting a 72% lift in sales as a result of its four-city summer sampling tour "One Snack at a Time." "We found a way to go in for three months, integrate brand ambassadors, put in a branded presence, partner with retailers in that market, take advantage of local activities...and really participate in a big way," says CMO Marc Seguin of the campaign, which the company plans to build on next year.

Miles McEvoy has resigned as deputy administrator of the Agriculture Department's National Organic Program after eight years at the helm, effective next month. Acting administrator Bruce Summers and acting deputy administrator Jenny Tucker will oversee the program until a permanent replacement is named.

Sustainable soy is emerging as a big business, but so far companies have been remarkably reluctant to make eco-friendly soy products part of their branding or marketing efforts. "Until consumers become aware of sustainability issues around soy, there perhaps isn’t the sense of urgency to revamp packaging to include a sustainable label," says Euromonitor International ethical-labels specialist Alan Rownan.

Sales of bourbon have increased 40% in five years, according to Euromonitor, and retailers can take advantage of the booming liquor by following a few simple suggestions from Martin Miller, category manager for Niemann Foods. Know your customers and offer a variety of bourbons at various price points, Miller said. A sampling event hosted by a knowledgeable vendor can introduce new bourbons to consumers, he suggested. Retailers also can sponsor a trip along Kentucky's Bourbon Trail, which Martin says is a great idea for bachelor and bachelorette parties or college graduations.