10/3/2017
Gina Pina/Flickr

Coca-Cola has purchased premium sparkling water brand Topo Chico for $220 million, and executives with the beverage giant point to Topo Chico's marketing as one of the niche brand's strengths. "Some really clever, honest and authentic marketing has helped speak to many different groups of people," said Kellam Mattie of Coca-Cola's Venture and Emerging Brands unit.

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