10/25/2017

Coca-Cola has launched a major UK marketing push for its Fanta brand to celebrate Halloween, offering on-pack codes that release social media goodies like Snapchat filters. "Halloween is a fast-growing sector in the UK and this is largely driven by millennials -- Fanta's key demographic -- making it the perfect occasion to engage with our fans," said Rosalind Brown of Coca-Cola Great Britain.

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