11/6/2017

As shoppers increasingly focus on value when deciding which foods and beverages to add to their shopping carts, private-label items and value-priced brands will win with consumers, according to new data from Mintel. "Brands that engage with low spenders and develop low-cost alternatives are set to enjoy increased attention from those looking to save in the coming year," said Mintel's Carli Gernot.

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