Ivan Sanchez
Ivan Sanchez, chief planning officer at Culture+ Group, is a seasoned marketing and advertising professional with over 20 years of experience. He holds an MBA and a psychology degree and has a background in creating strategies for global brands like PepsiCo, General Motors and the Coca-Cola Company. Sanchez's career started in Colombia and he has held senior roles in New York and Mexico. Sanchez founded Talk WOM, Latin America's first Word Of Mouth and Influencers Marketing agency.