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Murray Newlands

Murray Newlands is the CEO and founder of Influence People, an online marketing firm based in San Francisco.

Articles by Murray Newlands

Social Media

How can social media monitoring tools help your business?

By Murray Newlands 05/26/16

Marketing Strategy

Why Apple’s Siri commercials are a cautionary tale for marketers

By Murray Newlands 05/26/16

Marketing Strategy

What you can learn about making an announcement from the marketing geniuses at Apple

By Murray Newlands 05/26/16

Marketing Strategy

How Nestlé’s GMO debacle makes the case for corporate transparency

By Murray Newlands 05/26/16

Marketing Strategy

Progressive Insurance case study: How not to handle a PR crisis

By Murray Newlands 05/26/16

Marketing Strategy

Protecting your brand image: What you can learn from the mistakes of Chick-fil-A and Papa John’s

By Murray Newlands 05/26/16

Social Media

How Southwest Airlines bounced back from a social media snag

By Murray Newlands 05/26/16

Marketing Strategy

How to capitalize on a major event like the Olympics — without being an official sponsor

By Murray Newlands 05/26/16

Marketing Strategy

What Jack Daniel’s can teach you about the value of closely monitoring your brand

By Murray Newlands 05/26/16

Marketing Strategy

How Buzzhoney builds Facebook engagement

By Murray Newlands 05/26/16

Marketing Strategy

How Google used a demo video to get people talking about Google Input Method

By Murray Newlands 05/26/16

Social Media

Why does quantitative analysis matter, and what role does social media monitoring play?

By Murray Newlands 05/26/16

Social Media

Facebook Olympics hub: 2012 London Olympics and social media marketing

By Murray Newlands 05/26/16

Brands & Campaigns

Did Sacha Baron Cohen’s Oscar stunt backfire? Find out in this week’s episode of “Future of Engagement”!

By Murray Newlands 05/26/16

Marketing Strategy

How LinkedIn bounced back after being hacked

By Murray Newlands 05/26/16

Marketing Strategy

Analyzing Buddy Media CEO Michael Lazerow’s emotional video response to Salesforce deal

By Murray Newlands 05/26/16

Marketing Strategy

Engagement tips for Facebook Timeline’s newest feature

By Murray Newlands 05/26/16

Marketing Strategy

What is Google+ Hangouts on Air?

By Murray Newlands 05/26/16

Social Media

Learning the basics of social media monitoring

By Murray Newlands 05/26/16

Social Media

How brands can use social media to leverage cause marketing

By Murray Newlands 05/26/16

Brands & Campaigns

Social media marketing and social-networking tips from Foursquare Day

By Murray Newlands 05/26/16

Social Media

What you can learn from Google’s social media unveiling of Project Glass

By Murray Newlands 05/26/16

Social Media

Justin Bieber’s “Boyfriend”: The secret to Bieber’s social media success

By Murray Newlands 05/26/16

Social Media

What did social media users think about Nike’s “Black and Tan” fiasco?

By Murray Newlands 05/26/16

Marketing

What are social media saying about #SXSW? Find out in “Future of Engagement”!

By Murray Newlands 05/26/16

Social Media

Did Yelp benefit from social media hype surrounding its IPO? Find out in “Future of Engagement”!

By Murray Newlands 05/26/16