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How first-party data can help travel advertisers execute successful campaigns
Travel advertisers must focus on building robust first-party data strategies to enhance user experience and drive revenue.
Marketing Marketing Strategy Travel
Shining a light on the missing menopause market
Amidst the dynamic landscape of women's health, the menopause market remains a glaring blind spot for brands.
Marketing Marketing Strategy
Why it’s time to add Reddit marketing to your mix
Boathouse’s Geoff Gates offers six reasons why brands and agencies should add Reddit marketing to their mix.
Marketing Social Media
AHIP 2024: Tech, human touch a balancing act
Abraham Verghese stressed the importance of focusing dually on progress and people.
Healthcare Insurers Pharmaceuticals Providers Technology
Smart devices, smarter hackers?
How AI makes IoT security harder -- or easier -- for businesses
AI Technology
Welcome to the new SmartBrief.com
SmartBrief marks its 25th year with a new website that reaffirms its B2B media leadership, offering news you can use, leads for brands and editorial expertise. See what we have to offer.
Brands & Campaigns Marketing
How I got my students thinking in math
Thinking classrooms, which involve small-group work standing around whiteboards, have made a huge difference in Courtney Stephenson's students' confidence and understanding of math.
Education Voice of the Educator
5 reasons your leadership development program isn’t working
Leadership development programs often fail for five common reasons. Michael Peterman offers solutions to develop a strong leader pipeline.
Development Leadership
How I teach science like a sport
Some students view science as an intimidating mix of math and memorization, but here’s a way to make it more approachable — and fun.
Education Voice of the Educator
What the data shows about return-to-office mandates
Employees are pushing back on return-to-office mandates, and as Gleb Tsipursky writes, employers are quietly offering more flexibility.
Leadership Workforce
Supporting language learning and development at every stage
Anna Rita Pergolizzi-Wentworth shares strategies and insights for nurturing language learning and multilingual skills throughout students' educational journeys.
Education Educational Leadership
How conscientious leaders transform anger
Unmanaged anger can hobble leaders. Marlene Chism outlines how to use it to transform your energy to create positive outcomes.
Development Leadership
Four strategies for building AI literacy in the classroom
The stakes are high to educate elementary and secondary students in AI literacy and the responsible use of AI technologies.
Commentary Education
What’s in store for World of Concrete 2025
The concrete and masonry industries face an intensifying demand to do more with less. World of Concrete 2025 will showcase how concrete and masonry professionals are tackling the most pressing challenges.
Construction Infrastructure