Advertising Specs & Resources

ADVERTISING SPECS



ABOVE-THE-FOLD (ATF) TAKEOVER

This high-impact brief sponsorship includes both a banner/display ad atop the newsletter and the large-format Half-Page text ad unit in the topmost news section, offering both high-impact and engagement. View a sample.

Ad Size: 970x250 + 600x300, logo, 250-300 characters ad copy

Best For: Awareness, Branding, Impact, Lead Generation

Campaign Type: Sponsorship

VIEW AD SPECS



BILLBOARD

SmartBrief’s most commonly-used display ad type. The IAB-standard Billboard format is placed atop the newsletter, immediately below the masthead, offering maximum visibility and impact to sponsor brand and messaging. View a sample.

Ad Size: 970x250

Best For: Branding, Awareness

Campaign Type: Sponsorship or CPM/Impression-Based

VIEW AD SPECS




RECTANGLE-TEXT

SmartBrief’s most widely used ad format may be run as a sponsorship within a single newsletter or targeted at a subset of readers across multiple publications. Including both a 180x150 image and text, this format is ideal for lead generation via content syndication. View a sample.

Ad Size: 180x150, logo, 250-300 characters ad copy

Best For: Lead Generation

Campaign Type: Sponsorship or CPM/Impression-Based

VIEW AD SPECS



VIDEO-TEXT

The video-text format provides the unique opportunity to display live click-to-play video within the inbox, ideal for brand awareness campaigns, product tutorials or other engaging video promotions. Note: Some widely-used email applications, including Gmail, Yahoo and Outlook, do not support embedded video. Readers viewing video ads in these email applications may click to be redirected to a website where the video can be viewed. View a Sample.

Ad Size: Video file, logo, 250-300 characters ad copy

Best For: Branding, Awareness

Campaign Type: Sponsorship or CPM/Impression-Based

VIEW AD SPECS





DEDICATED SEND

Dedicated sends offer an exclusive opportunity to speak directly to an audience via a standalone email send and using custom HTML creative. Dedicated sends may target an individual newsletter subscriber list or a custom audience segment across the SmartBrief portfolio of newsletters. View a sample.

Ad Size: Custom HTML

Best For: Impact, Lead Generation

Campaign Type: Sponsorship

VIEW AD SPECS - DEDICATED SEND

VIEW AD SPECS - DEDICATED SEND (HTML TEMPLATE)



SPOTLIGHT SEND

An advertorial-style sponsorship, the Spotlight is a stand-alone send that highlights branded sponsor content alongside relevant news and information summarized by the SmartBrief content services team. View a sample.

Ad Size: See ad spec sheet

Best For: Impact, Content Syndication, Thought Leadership

Campaign Type: Sponsorship

VIEW AD SPECS



SPECIAL REPORT

The special report offers exclusive sponsorship of a special issue focused on a trending industry topic or upcoming industry event and includes multiple ad placements designed to deliver impact, visibility and engagement. View a sample.

Ad Size: See ad spec sheet

Best For: Impact, Brand Positioning, Awareness

Campaign Type: Sponsorship

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SMARTSOCIAL / AUDIENCE EXTENSION

SmartSocial allows advertisers to utilize SmartBrief’s first-party data to reach targeted B2B audience segments on the following social media platforms: Facebook/Instagram, Twitter, LinkedIn and Pinterest.

Ad Size: See ad spec sheet(s)

Best For: Awareness, Custom Content, Thought Leadership, Engagement, Video Views 

Campaign Type: CPM/Impression-Based

VIEW AD SPECS - FACEBOOK/INSTAGRAM

VIEW AD SPECS - TWITTER

VIEW AD SPECS - LINKEDIN

VIEW AD SPECS - PINTEREST



LEAD GENERATION / LANDING PAGES

SmartBrief-hosted landing pages may be used in combination with any newsletter ad campaign or exclusive email sponsorship. With a simple, mobile-friendly layout and customizable form fields that prepopulate with reader profile data, SmartBrief landing pages boost conversion rates and maximize lead totals.


THIRD-PARTY TAGS: SUPPORT & GUIDELINES

In-newsletter ad campaigns are “site-served” across SmartBrief’s network of 275+ email publications. Although third-party ad serving is not supported, click and impression tags (1x1s)  may be accepted.

Support and Guidelines:

SmartBrief may accept a click and 1x1 impression tracker for each individual ad creative. Only standard (HTML) image-based tracking tags may be used. Javascript is not supported in the email environment and can not be accepted.

Brand Safety, Fraud/IVT, Viewability Tracking:  

Tags intended to enable keyword blocking or to track fraud/IVT and/or viewability are typically reliant upon Javascript, which is not supported in the email environment. When available, SmartBrief may accept standard tracking tags, which generally enable monitoring only.

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