Industry News
Andres Echenique

Andres Echenique is CEO and co-founder of Perlu, a professional community for brands and Influencers. An accomplished digital media and innovation professional, he has helped brands such as Dunkin', GE, Fedex, Motorola, Georgia Pacific and many other brands innovate and compete in the digital domain. Andres has a degree in computer science from Colgate University and completed the Greater Boston Executive Program for Executive Leadership at the MIT Sloan School.

Read All Stories from Andres Echenique

Your brand is probably missing out on the true value of influencers
Your brand is probably missing out on the true value of influencers

Perlu’s Andres Echenique details three steps to take to establish and maintain long-term relateionships with influencers to ensure brands “get the most out of their influencer marketing strategy.”