Doug Stevenson is the CEO and co-founder of Quintesse as well as Vibrant Media, which is powered by Quintesse. Doug and his co-founder launched Vibrant Media in 2000 as a pioneer in contextual adtech. After a brief stint away, he had the foresight to see that the EU's General Data Protection Regulation would lead to a resurgence of contextual targeting. In 2017, he began to build Quintesse with a team who has 21 years of contextual experience and holds 13 patents in the space.
With the rise in privacy regulation and removal of audience identifiers, advertisers are forced to shake up their strategies and mindset. Quintesse CEO Doug Stevenson shares 5 operational, creative and privacy-safe tactics leading the way in this new era.