Industry News
Franklin Chu

Franklin Chu is managing director U.S. for Azoya International, a provider of turnkey cross-border e-commerce solutions to assist retailers looking to expand into China through a cost-effective and lower risk method. To date, over 35 retailers in 11 countries are partnering with Azoya to expand into China with ease, including French fashion retailer La Redoute, Australia’s largest pharmacy group, Sigma, as well as Feelunique, the largest online beauty retailer in Europe.

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What makes a good livestreaming campaign?
What makes a good livestreaming campaign?

As livestreamed shopping continues to grow in China and starts to take root in America, there are many considerations for brands as they choose products to promote and influencers to work with.

Social commerce emerges as the new capital for brands to reach customers
Social commerce emerges as the new capital for brands to reach customers

Azoya’s Franklin Chu offers retailers social commerce best practices based on successful campaigns from several luxury brands in the Chinese market.

Livestream lessons from global e-commerce players
Livestream lessons from global e-commerce players

Walmart recently dipped its toes into livestream e-commerce, already a popular trend in China. Azoya’s Franklin Chu explores this trend and how brands use influencers to grow sales and connect with their consumers.

A glimpse of 2021 global retail trends
A glimpse of 2021 global retail trends

Azoya’s Franklin Chu look at how the coronavirus pandemic as changed China’s retail market, and how those changes in consumer behavior could affect the US and global retail markets in 2021.

How luxury brands use celebrity influencers to attract Chinese millennials
How luxury brands use celebrity influencers to attract Chinese millennials

Global luxury brands are hiring younger celebrity spokespeople to target China's millennials, who account for an increasingly large portion of luxury sales. Azoya’s Franklin Chu explores this trend and how luxury brands can reach these Chinese consumers.

The future of e-commerce is social media
The future of e-commerce is social media

Azoya Group’s Franklin Chu says Facebook Shops combination of social media and e-commerce could make the platform a strong rival of Amazon and Google, and explores how social e-commerce already is a powerful tool in China.

Global e-commerce tactics to keep retail business alive
Global e-commerce tactics to keep retail business alive

Azoya USA’s Franklin Chu examines how Chinese retailers have reacted to the change in business operations due to social distancing – and lessons US retailers can learn from them.

Leading e-commerce market expands its reach
Leading e-commerce market expands its reach

Azoya USA’s Franklin Chu looks at the different strategies Alibaba, JD.com and Pinduoduo are using to win over these customers in less-developed areas and lessons US retail companies can apply to reach Chinese consumers hungry for their products.

US retail giants invest in strategic partnerships
US retail giants invest in strategic partnerships

Azoya USA’s Franklin Chu explores how Amazon, Kroger and Walmart created strategic partnerships with Chinese companies, and offers three key takeaways to show how other retailers can do the same.

Who knew Black Friday online sales were so big in China?
Who knew Black Friday online sales were so big in China?

Azoya’s Franklin Chu explores the “big business” of Black Friday in China, and how US retailers can prepare to participate in it.

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