Kara Puccinelli serves as Amobee’s vice president of Global Enterprise Accounts. In that role, she leads the strategy, deployment and service for clients around the world and is responsible for building and executing against a roadmap to drive business outcomes. Based in Chicago, Kara has been at Amobee (previously Turn) for more than seven years where her primary focus has been working with large, enterprise and agency clients and leading strategy for Fortune 500 brands with a focus on developing custom cross-channel solutions.
Amobee’s Kara Puccinelli says the consumer privacy issues of today are little different than what the industry faced more than 20 years ago. She offers four areas that marketers should focus on without relying on an adtech “silver bullet.”