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Kent Lewis

Kent Lewis is president and founder of Anvil Media, a measurable marketing agency based in Portland, Ore. He’s also co-founder of SEMpdx and was named AMA Marketer of the Year. For more information, visit www.anvilmediainc.com.

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Online reviews: Building a framework for the reputation economy (Part 1)
Online reviews: Building a framework for the reputation economy (Part 1)

Brands of all sizes are impacted by online reviews. In this first of a two-part series, Anvil Media’s Kent Lewis looks at creating an effective foundation to manage and monitor reviews.

Video trends, sponsorships and increased brand transparency are among the digital marketing trends that brands should expect in the coming year.

Promoting a branded podcast is all about optimization and engagement.

Branded podcasts are a great way to engage with an audience and they do not need to cost a lot of money to launch or maintain.

Podcasting is seeing a resurgence due to listening through mobile devices and smart speakers. Brands can enter the market relatively inexpensively and should consider this engaging form of content marketing.

The benefit of optimizing for voice search is that it will help you rank in text search results too

Marketers must treat voice search as a conversation content is provided based on context

Ecommerce
Ecommerce

Twice as many consumers start product searches on Amazon than on Google, according to a BloomReach. Here's how to reach them.

Amazon.com
Amazon.com

Getting your products to rank in relevant searches on Amazon is very similar to getting your website to rank on Google.

Amazon
Amazon

Amazon is the new Google in many respects. If you don’t have a solid Amazon marketing strategy in place, you’re at a disadvantage.

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