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Kevin Whitcher

Kevin Whitcher is a change agent at the intersection of data, analytics and marketing known for driving tech innovation in the measurement of identity and ad performance. As vice president of Product, Enterprise Applications for DISQO, Kevin leads the strategic vision for client solutions, using DISQO’s people-first audience insights platform and complete view of consumer journeys across all digital environments. Kevin is scaling DISQO’s product team to a world-class organization that delivers breakthrough solutions for researchers, brands, agencies and media publishers.

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Extended deadlines or not, it’s time to move on from cookies
Extended deadlines or not, it’s time to move on from cookies

No matter when browser cookies finally crumble, DISQU’s Kevin Whitcher says the time is now to move on and develop “cookie alternatives that are fair to both consumers and the publishers producing the content they want.”