Industry News
Laurie Demeritt

Laurie Demeritt is CEO of The Hartman Group, which explores the subtle complexities of how consumers live, shop and use products — and how to apply that understanding in ways that lead to purchase.

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The future of food technology: Consumer values and a healthier food system
The future of food technology: Consumer values and a healthier food system

Despite their appreciation for all thing fresh and less processed, Americans have a long and historical relationship with packaged foods, food science and technology.

The role of functional food and beverage in the era of COVID-19
The role of functional food and beverage in the era of COVID-19

To boost immunity and overall health and wellness within the COVID-19 pandemic, consumers are increasingly seeking out functional food and beverage products that they believe might aid in the body’s defenses.

Mandated to stay at home, cooking fatigue sets in
Mandated to stay at home, cooking fatigue sets in

Lives and lifestyles have been dramatically altered as consumers face the realities of the moment by adapting meal planning, shopping and cooking behaviors.

Cultural background’s influence on how we eat
Cultural background’s influence on how we eat

Brands that are able to tap into a desire for exploration in ways that satisfy American food values and feel like authentic cultural sharing can reap the rewards.

Future forward trends: What's beyond organic?
Future forward trends: What's beyond organic?

The rumblings of sustainability-minded, organic consumers are also being met from the industry side with a push toward disruptive agriculture and exploration of becoming "carbon positive."

In a time of uncertainty, consumers credit grocers for stepping up
In a time of uncertainty, consumers credit grocers for stepping up

US grocery shoppers are highly concerned about the coronavirus pandemic.

Category challenges: Catalysts for greater innovation or causes for decline
Category challenges: Catalysts for greater innovation or causes for decline

Between the rise of challenger categories and private label pursuers, how can we continue to unlock growth potential in the complicated and fast-changing food business?

Demand for plant-based is hot, but what’s behind the term?
Demand for plant-based is hot, but what’s behind the term?

While the plant-based revolution is widely credited with disrupting both dairy and animal-protein categories, rarely do we see discussion of why consumers have such an affinity for all things marketed as “plant-based” today.

New visions of eating ideologies: Tapping into personalized nutrition
New visions of eating ideologies: Tapping into personalized nutrition

Personalized nutrition is the merging of two major cultural forces: personalization and customization and health and wellness via nutrition.

Consumers crazy for CBD? Today’s cannabis movement echoes natural market of the 1990s
Consumers crazy for CBD? Today’s cannabis movement echoes natural market of the 1990s

Cannabis is poised to be a major disruptive force across a variety of markets, but none more so than food, beverage, and health and wellness. But we’ve seen this type of movement before.

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