Industry News
Mike Driehorst

Mike Driehorst is a SmartBrief editor, working on newsletters covering social media, advertising, agencies, interactive and multicultural marketing, as well as automotive and transportation industries. After an early career in newspaper journalism, Mike worked in public relations, social media and digital marketing on both the agency and client side for 20 years before joining SmartBrief in early 2019.

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Within 3 years, you could take an air taxi to your meeting
Within 3 years, you could take an air taxi to your meeting

Numerous companies are racing to be among the first to offer urban air mobility services for cargo and passenger transportation. The Age of the Jetsons may be sooner than you think.

Shama Hyder talks about how brands can make the most out of livestreaming
Shama Hyder talks about how brands can make the most out of livestreaming

Zen Media CEO and founder Shama Hyder talks in this Q&A about how brands can benefit from adding livestreaming videos to their marketing mix.

2020 may be “tipping point” for brand purpose cultures
2020 may be “tipping point” for brand purpose cultures

Three brand purpose experts discuss how the Black Lives Matter movement and related social justice issues this year could be a tipping point and how companies can create a brand purpose culture.

Business communications key during coronavirus
Business communications key during coronavirus

SmartBrief Digital Media Editor Mike Driehorst talks with experts about how brands should communicate to their internal and external audiences during the coronavirus pandemic.

A glimpse into what’s coming in 2020
A glimpse into what’s coming in 2020

SmartBrief Media Digital Editor Mike Driehorst layout what 2020 is expected to hold for the marketing community, with trend predictions from 4A’s, IAB, Zappar, The Richards Group, Fantasy, Hart and Analytic Partners.

Marketing, data tips from Pinterest, YouTube, SRAX
Marketing, data tips from Pinterest, YouTube, SRAX

Mike Driehorst highlights presentations by Pinterest, YouTube and SRAX representatives during the recent IAB Direct Brand Summit in NYC.

Marketers, tech firms taking steps to mesh privacy with personalization
Marketers, tech firms taking steps to mesh privacy with personalization

While technology companies and government agencies work on consumer privacy protection, here’s a look at how marketers can develop processes and work with vendors to still create targeted messaging while respecting consumers’ data.

Marketers ramping up call for diversity and inclusion
Marketers ramping up call for diversity and inclusion

In recent months, the marketing community has increased its efforts to promote diversity. In this piece, Digital Media Editor Mike Driehorst explores recent campaigns and how a more diverse industry is beneficial.