Industry News
Mike Driehorst

Mike Driehorst is a SmartBrief senior editor, working on newsletters covering social media, advertising, agencies, interactive and multicultural marketing, as well as the mobility industry. After an early career in newspaper journalism, Mike worked in public relations, social media and digital marketing on both the agency and client side for 20 years before joining SmartBrief in early 2019.

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5 marketing experts share their 2022 trends
5 marketing experts share their 2022 trends

SmartBrief reached out to five experts from across the marketing communications spectrum for five key trends you should watch for in 2022 as you plan your marketing moves.

How marketing associations see 2022 shaping up
How marketing associations see 2022 shaping up

Representatives from Refersion, Anvil Media, Attock, as well as trade groups OAAA, MMA, IAB and AAF offer their take on what marketers can expect in 2022.

How to find influencers for your next social campaign
How to find influencers for your next social campaign

A successful influencer marketing campaign starts with objectives, strategy -- and the right influencers. Here’s how you can find the creators and influencers for your next campaign.

Within 3 years, you could take an air taxi to your meeting
Within 3 years, you could take an air taxi to your meeting

Numerous companies are racing to be among the first to offer urban air mobility services for cargo and passenger transportation. The Age of the Jetsons may be sooner than you think.

Shama Hyder talks about how brands can make the most out of livestreaming
Shama Hyder talks about how brands can make the most out of livestreaming

Zen Media CEO and founder Shama Hyder talks in this Q&A about how brands can benefit from adding livestreaming videos to their marketing mix.

2020 may be “tipping point” for brand purpose cultures
2020 may be “tipping point” for brand purpose cultures

Three brand purpose experts discuss how the Black Lives Matter movement and related social justice issues this year could be a tipping point and how companies can create a brand purpose culture.

Business communications key during coronavirus
Business communications key during coronavirus

SmartBrief Digital Media Editor Mike Driehorst talks with experts about how brands should communicate to their internal and external audiences during the coronavirus pandemic.

A glimpse into what’s coming in 2020
A glimpse into what’s coming in 2020

SmartBrief Media Digital Editor Mike Driehorst layout what 2020 is expected to hold for the marketing community, with trend predictions from 4A’s, IAB, Zappar, The Richards Group, Fantasy, Hart and Analytic Partners.

Marketing, data tips from Pinterest, YouTube, SRAX
Marketing, data tips from Pinterest, YouTube, SRAX

Mike Driehorst highlights presentations by Pinterest, YouTube and SRAX representatives during the recent IAB Direct Brand Summit in NYC.

Marketers, tech firms taking steps to mesh privacy with personalization
Marketers, tech firms taking steps to mesh privacy with personalization

While technology companies and government agencies work on consumer privacy protection, here’s a look at how marketers can develop processes and work with vendors to still create targeted messaging while respecting consumers’ data.

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