Steve McKee is the president of McKee Wallwork + Co., an advertising agency that specializes in working with stalled, stuck and stale brands that was recognized by Advertising Age in 2015 and 2018 as Southwest Small Agency of the Year. He’s the author of "When Growth Stalls" and "Power Branding."
Brands and companies sometimes have to get political. But they should make sure they understand why mixing politics and business has become their strategy.
Isolation has weakened our ability to communicate and to interpret other people's communiation. We must be aware of this vulnerability before we can correct it.
Dealing with the coronavirus isn't quite like leading World War II-era Britain, but the way Winston Churchill led and communicated can still help us today.