Industry News
Steven Clayton

Steven Clayton worked in the information systems field for 19 years, holding many roles, including CIO for a public company and ended his corporate career as a vice president for a Fortune 500 company. Since then, he has started and/or co-founded six startups, four of which are in business today and running profitably — including NetBlaze. His companies employ more than 60 people all around the world.

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5 benefits of outsourcing your digital marketing
5 benefits of outsourcing your digital marketing

Most small-business owners see the need for digital marketing, but finding the time to develop, implement and maintain them consistently can be challenging. NetBlaze’s CEO Steven Clayton offers five reasons why outsourcing these tasks can be beneficial.

Email marketing tips for increasing open rates
Email marketing tips for increasing open rates

Open rates are a key metric for gauging the success of email marketing campaigns. To increase open rates marketers should pay particular attention to personalization, content, subject line and design.