Emily Mazurek is social media director at Bailey Lauerman. The marketing agency, believing that the big business of macroinfluencers and influencer marketing had lost its relatability with many Americans in recent years, created the Everything In-Between Influencer Network in 2019 to represent the true, authentic culture of the 92% of Americans living outside of the 10 largest cities. The network has more than 200 influencers who are partnered with brands in a variety of different campaigns.