Entrepreneurs who review their startups' value offerings are on the path to being recession-ready, writes entrepreneurship professor Per Bylund, who offers three other considerations for founders. "The proper way to anticipate an economic slowdown is not acting out of fear but preparing for what it might bring," he writes.
Fitness executives share their advice for recognizing the good work of employees. Tips include writing personal letters, sending out newsletters and tailoring the process to the preferences of each individual employee.
McDonald's has debuted an outdoor advertising campaign in Sweden that put bee hotels on the back of a billboard to give them a home and raise awareness of bees' importance to the food chain. Some McDonald's restaurants in Sweden have beehives on their rooftops, and all Swedish McDonald's franchisees will have the chance to create bee hotel billboards with customized messaging, the company said.
Confronted with ageism and longer lives, it's no wonder that the 65-and-up age group scores the highest self-employment rate of any demographic. "It's about fearlessly creating something new regardless of your age," writes Kerry Hannon, author of a book about midlife entrepreneurship, noting that it's scary, risky and hard work, but "most entrepreneurs ... have told me that their only regret is that they didn't do it sooner."
The process of building strong client relationships has only just begun when a sale is made, writes Larry Levine. Sales reps should strive to take care of their clients to retain their business in the long term while using feedback to improve service whenever possible, Levine writes.
It's important to build rapport with prospects, and sales representatives can do so by getting them to talk about themselves, writes Mike Schultz. Focus on being authentic instead of presenting the image of a hyper-polished salesperson and create shared experiences that allow for mutual connections with customers, Schultz advises.
US consumer sentiment increased from 89.8 in August to 92 in September, according to the University of Michigan. However, 38% of all consumers who participated made "spontaneous references to the negative impact of tariffs, the highest percentage since March 2018," said Richard Curtin, chief economist for the Surveys of Consumers.
Josh Morales learned what he wanted to change about moving and logistics by working within the industry before starting International Van Lines. "We've set ourselves apart by simply caring about the customer," Morales says.
A business' target audience and budget will determine whether it should advertise on Facebook, Gene Marks writes. Owners should also consider whether they can afford to outsource the details to a marketing professional, Marks notes.
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