Effective social selling requires companies to use relevant hashtags and share valuable content as they interact with prospects, writes Martin Jones. For best results, plan content ahead of time to ensure consistent output on social media platforms and track results to see what's working, Jones writes.
Breaking a bad habit is easier if we identify something in life that is more valuable, such as giving up smoking because we love someone affected by it, writes Susan Fowler. "You can come out of the dark ages and choose to be motivated at a higher level by proactively creating the three nutriments for optimal (and sustainable) motivation: choice, connection and competence," she writes.
A multi-channel prospecting approach can help companies generate more leads and provide value to potential customers, writes Chad Sanderson. For instance, ValueSelling Associates uses its weekly podcast to share valuable information with customers, while it uses its social media accounts to share links to episodes and engage in further communication with prospects.
Financial institutions have to be prepared to use data to customize their interactions with customers in order to serve them better, writes Steve Cocheo. In addition, customer acquisition campaigns with a start and finish have given way to "always on" marketing, which requires financial marketers to constantly find opportunities to work with new and existing customers.
Initial jobless claims in the US dropped by 1,000 to total 211,000 in the week ending May 18. "In short, claims remain low, consistent with a still-strong trend in employment growth," said High Frequency Economics Chief US Economist Jim O'Sullivan.
The human element will always remain a vital factor in brick-and-mortar retailing, especially for smaller businesses. "When every team member knows to take care of the customer, they'll want to go above and beyond," said Chris Rowland, CEO of Pet Supplies Plus.
Video can be a valuable part of the marketing mix, and research suggests that many companies plan to increase their investments in this area. Melissa Burns discusses social video on IGTV, Twitter and LinkedIn and offers tips for each format.
Maximizing the value of content marketing requires an understanding of the fundamentals of good copywriting. Understanding typical reading patterns, adding a personal touch and crafting compelling headlines are among tips offered by Thomas Smale, founder of FE International.
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