Companies should back up Black Lives Matter messages with concrete actions to make sure they're going beyond "performative solidarity," say marketing and organizing experts. Their tips include donating to related causes and addressing systemic racism in their own organizations.
Founders can support teams by recognizing the effects the coronavirus pandemic has had on mental health, writes Heidi Zak, co-CEO of ThirdLove, which implemented a week to promote mental wellness. "What you're really doing is helping your team members find their footing in a time where many of us aren't quite sure how long this will last for, or what 'life-after-coronavirus' will look like," she writes.
American and United have operated a limited number of airport lounges with scaled back services, and are gradually reopening more locations, while Alaska is operating only one lounge -- in its Seattle hub -- and Air Canada has closed all lounges. Delta announced this week that it is opening seven additional Sky Clubs this month, offering prepackaged food, and safety precautions such as plexiglass partitions, hand sanitizer stations, capacity limitations and a mask requirement.
Encourage employees to advocate for the company's strategy with their LinkedIn profiles, writes marketer Luan Wise. She details how to get employees on board and which LinkedIn features to use.
Staying on top of your credit score during a crisis can be a challenge, but it's a critical element if you ever need to take out a loan, writes columnist Baruch Silvermann. Looking at what goes into each credit calculation, as well as the link between a personal and business score, Silvermann offers five tips to start improving your credit.
Entrepreneurs need an innovative toolkit rather than a tried-and-true playbook to address crises and remain nimble, writes Kind founder Daniel Lubetzky. He recommends five skills that form the basis of the toolkit, including critical thinking and resilience.
Startup Yield10 Bioscience is working on gene editing tech to boost yields of camelina sativa, a winter cover crop that produces in-demand omega-3 fatty acids. The company and others are using agtech methods to create the cover crops that are a key part of regenerative farming practices.
An HR person can help founders preparing to launch a startup define benefits and outline what the company culture will look like, writes Suzanne Lucas. That person, whether a part-time consultant or a full-time employee, can also help create legal policies and develop an employee handbook.
Female Founders Alliance founder and CEO Leslie Feinzaig has learned what investors look for after facing her own rejection in entrepreneurship and turning down startups seeking funding. An inability to be persuasive and basic issues with the business could be among the reasons investors have passed, she writes.
McDonald's will wait three weeks to open more US dining rooms, as coronavirus cases increase and some jurisdictions reverse or pause dine-in openings. Joe Erlinger, McDonald's US president, and Mark Salebra, head of the National Franchisee Leadership Alliance owners association, stressed the importance of the company's health and safety guidelines.
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