Strong franchisee profitability numbers have been key for the growth of Domino's, which has grown its domestic footprint to include about 5,700 units. The brand has undergone a remodeling effort in recent years that has likely contributed to additional profitability. "We put our franchisee profitability at the center of every decision we make," said CEO Ritch Allison.
Salespeople can learn a lot from non-salespeople, who often lack refined selling techniques but benefit from simply wanting to help their customers, writes David Brock. As such, their product recommendations come from a genuine interest in assisting customers instead of a desire to increase sales.
Cold-calling has become obsolete as decision-makers have learned to avoid answering calls from unknown or blocked numbers, writes Geoffrey James. "While there are still sales trainers around who are pretending it's still the 1970s and that you can build a business with cold-calling, their success stories are either bunk or outdated," James writes.
The 2018 holiday shopping season proved shoppers want a combination of a brick-and-mortar presence and online storefronts from retailers, writes Rieva Lesonsky. Other trends included an earlier start to the holiday shopping season and an increase in mobile purchases, with more than $1 billion in Thanksgiving sales made using mobile devices.
The US economy continues to be strong even as concerns about slowed growth persist, according to Randal Quarles, the Federal Reserve's vice chair for supervision. "Inflation remains very well contained ... and that's a very good environment," Quarles said.
US consumers continue to view the economy with less optimism, as the Bloomberg Consumer Comfort Index's monthly expectations gauge dropped to 44.5 in January. Just three months ago, expectations measured at a 16-year high.
Airline mobile apps saw a 55% increase in monthly average users between 2016 and 2018, according to the App Annie State of Mobile report. Carriers with top apps in the US include American Airlines and Southwest Airlines.
Salesforce has announced a new mobile publishing feature for Community Cloud intended to help companies take their Lightning Communities to iOS and Android apps. Mobile Publisher allows companies to create native mobile apps without any need for coding, said Anna Rosenman, Salesforce's vice president of Community Cloud and business-to-business commerce marketing.
Artificial intelligence can help companies use predictive marketing to ensure their efforts are more relevant and make better use of customer relationship management data, writes Vance Reavie. AI allows companies to engage a larger number of data sources while focusing their insights on individual customers in a more specific manner, Reavie writes.
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