Mistakes -- either technical or creative -- can hamper Facebook campaigns, warns advertising expert Tara Zirker. She outlines how to test and improve copy, images and landing pages, and how to use the Dynamic Creative feature.
Apartment startups such as Landing are offering rental terms that target professionals who moved out of big cities because of the pandemic but might return to their offices when they reopen. Remote workers looking for short-term rentals are helping companies recoup losses from reduced tourism and business.
Entrepreneurs preparing to start a business this year need a "Maker" mindset to prototype and test quickly, from the pitch to advertising efforts, write authors Jonathan Littman and Susanna Camp. They describe several archetypes and their qualities that foster startup success, including the "Outsider," who brings fresh eyes to an idea, and the "Conductor," who is focused on exploring methods that promote growth.
The best way to improve sales effectiveness is often to get a clearer picture of your client's needs or viewing things from a new lens, writes Anthony Iannarino. "The more you improve your vantage point, the better you are able to create value for your contacts, resulting in a greater ability to create and win opportunities," Iannarino writes.
Business dropped about 75% last year at Dagar's Catering in Austin, Texas, with large events canceled, so the owners created a popup barbecue restaurant in front of their business. "Its showing that there are small businesses out there that need to keep moving forward, and we're doing whatever we can to do that," says Frank Albarado, who runs the business with his wife, Kathryn.
Employers can design productive performance evaluations in five steps, writes Peter Navarro, who works in employer branding. Navarro explains how to make an organization chart, categorize each job, decide how many evaluators will participate, give post-evaluation feedback and write a development plan.
Final 2020 payments for small businesses that pay estimated quarterly taxes are due today. In most cases, businesses must pay 90% or more of their taxes for the current year or all of their taxes for the previous year to avoid penalties.
Cyberinsurance won't protect businesses from hackers but can mitigate financial losses. Among the coverage to look for are business interruption, network security, errors and omissions, and privacy liability, insurance executive Dan Burke says.
Entrepreneurs about to embark on a rebranding initiative should ask themselves certain questions to ensure the effort is effective. Stella Mares Sarmiento outlines five considerations, including relevant market changes and the specific issues that need to be resolved.
- Page 1