Choose a popular video conferencing tool to get started with livestreaming, and use paid versions, says communications expert Jennifer Jacobson. Place the camera at eye level in a quiet place, use a script, and cater to your audience, Jacsobson suggests.
Before applying for loans, business owners need to know their credit scores, the loan amount and how they'll use the money, writes Lindsay Mueller of Women's Business Development Center in Chicago. Companies should also gather documents demonstrating their capabilities, Mueller notes.
Team strategy and pipeline consultations are examples of valuable meetings that should be held regularly as sales managers attempt to stay informed on the opportunities and challenges facing their teams, writes Anthony Iannarino. Individual meetings are also important, especially when it comes to one-on-one coaching sessions and opportunity reviews regarding big clients, Iannarino writes.
Customer relationship management software providers are working to help out during the coronavirus pandemic, with Zoho providing small businesses with access to its CRM tools for three months and Zendesk offering free software tools to help companies adjust to having employees work remotely. Salesforce is also providing free access to its Health Cloud contact center application along with a COVID-19 assistance package meant to help health care teams affected by the outbreak.
Payroll protection loans make sense in three cases: when work can continue remotely, owners expect a quick rebound from the coronavirus crisis or if the business will have trouble hiring afterward, writes former human resources practitioner Suzanne Lucas. Companies that doubt they'll recover or that were struggling before the pandemic should skip the loans, Lucas recommends.
Here's a roundup of federal, state and local government loans and grants for small businesses hurt by the coronavirus pandemic. The list of 55 relief programs also includes some from private companies and nonprofit organizations.
Entrepreneur Aaron Goldfeder explores what he learned from building a startup during the Great Recession and how those lessons apply to today's crisis. "When the world melts down, there is no room for slop and there is no time to play startup house," he writes.
Startup leaders will have to make tough choices during the pandemic, such as layoffs, and decisions must be driven by logic and empathy, writes venture capitalist Mark Suster. Employees "deserve compassion because whatever stress level you are under, your actions are going to make their stress levels just as bad if not worse," he writes.
Reflecting on an entrepreneur who pivoted to start producing fabric face masks, columnist Steve Strauss provides the steps to follow a similar path. If you think it's time to pivot, do it, home in on your new goals, start implementing the changes, and remember now is the perfect time to be bold and nimble to double-down on what works best, he writes.
A disconnect with customers, testing a product with the wrong users and weighing initial positive feedback too heavily were among the factors that led to startup Memoratic's demise, writes co-founder Eduardo Martinez. "Learning to embrace failure is not easy, but it allows for the greater picture to evolve," he writes.
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