Name recognition can give professional athletes an edge when it comes to attracting new customers to a business. Here are eight sports celebrities who have been involved with franchises, including LeBron James with Blaze Pizza, Alex Rodriguez with TruFusion gyms and Phil Mickelson with Five Guys.
Most states are expected to experience water shortages in the next 10 years, the Government Accountability Office says, but startups in California are finding ways to combat drought. Some are targeting processes to clean contaminated water, while others are working to create water through new methods.
Cities often give tax incentives to startups, which may continue to receive them after being acquired by large corporations, even as budgets, including education, are reduced. Teachers and others say the lost income is detrimental to communities, while city officials say incentives are essential so companies remain in their hometowns.
Starting a business can be a challenge, especially raising the capital to open your doors and start operating, writes columnist Hannah Smith. Three channels for raising your startup cash are covered, from asking friends and family to contribute, working with the SBA for a loan, or even selling partial ownership of your company for the cash infusion needed.
Entrepreneurs will fail, but how they react to it will determine their success, writes Leverage co-founder Nicholas Sonnenberg. "[F]ailure allows you to find out where your weak spots are, where you're ignorant, and what skills you or your team needs to learn," Sonnenberg writes.
A strong public relations campaign goes beyond social media or SEO, writes David Niki. Developing relationships with reporters in your industry and seeing high-profile news outlets writing about your company can give you a PR boost, he writes.
Subscription box service Loot Crate is seeking Chapter 11 protection and is looking for a buyer after experiencing financial difficulties, including a reported default on a $21 million loan in 2017. The company has had several rounds of layoffs recently but says it plans to send out remaining packages.
Lead bots can generate business-to-business leads if companies make sure to use conversational language and immediately route leads to live representatives when a qualifying question is answered, writes Meg Prater. Other simple ways to rack up B2B leads include answering relevant questions on Quora, contributing to Twitter chats and participating in LinkedIn groups.
Applebee's parent Dine Brands Global has selected DoorDash as its national delivery partner, offering DoorDash delivery from 1,300 of its approximately 1,700 US locations. The deal, which doesn't require Applebee's to stop using other delivery apps, lets the restaurant chain keep control of customer data and requires customers to pay a service fee, which keeps profitability on a par with dine-in guests.