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Consumer Packaged Goods
Top stories summarized by our editors
10/1/2020

PepsiCo's net sales growth of 5.3% for the third quarter ending Sept. 5 was supported by a 6% revenue increase for its North American beverage unit and a 7% increase in sales for its Frito Lay North America division. Earnings per share of $1.66 for the quarter surpassed analyst expectations by 17 cents per share.

10/1/2020

Clorox is rebranding its direct-to-consumer supplement brand Objective with a redesigned website, packaging and logo. The changes aim to broaden the brand's appeal by pivoting from a focus on demographics to categories based on mental state, such as overwhelmed parents who represent an "under-served target that's not spoken to a lot," said Kimberly Vandrilla, head of DTC brand and creative at Clorox.

10/1/2020

Amazon has debuted the Climate Pledge Friendly program, which identifies products that meet varying sustainability standards. The program's label will appear in searches for roughly 25,000 products including The Honest Company, Unilever's Seventh Generation and Clorox's Burt's Bees.

More Summaries:
Unilever, The Honest Company
10/1/2020

Brands releasing new flavors include Olipop's Orange Squeeze better-for-you soda and Chobani's Peppermint Mocha and Cookies & Cream dairy-based creamers. Liquid I.V. has expanded its hydration mix set with Watermelon, Apple Pie and Guava flavors while Danone's plant-based Silk unit has added an extra creamy variety to its line of Oat Yeah oat milks.

10/1/2020

Land O'Lakes' Truterra division works with farmers and agriculture cooperatives in 19 states to offer agtech and free services to help farmers improve sustainability and profitability. The service lets growers create databases with detailed records of each piece of land, allowing for zone management and targeted fertilizer applications.

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Truterra, Truterra
10/1/2020

Software engineer Andrew Nelson is also a fifth-generation farmer working to bring drones, sensors and other tech tools to his family farm to create cost-cutting efficiencies. The use of drones is "going to help us in improving yields and making us more sustainable, using less chemicals and managing our farm in a very precision ag way," he said.

Full Story:
Southeast Farm Press
10/1/2020

General Mills' first-quarter sales are up 10% and production remains at full capacity as household penetration has increased in 9 of its top 10 categories thanks to the at-home meal preparation trend -- a trend which is unlikely to ebb in the near future, said CEO Jeff Harmening. "Perhaps some people are underestimating the level of demand that can continue even after the pandemic starts to ease and people start to eat out a little bit more," he stated.

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CNBC
10/1/2020

Product development teams should study Amazon reviews as consumer comments reveal untapped areas for innovation, said Pierre Blanchemaison, the head of digital at Nestle Waters. Use social media word count tools to identify hot topics and potential "gaps that the competition is not filling," he added.

10/1/2020

Hormel Foods is delivering samples of its new Black Label Oven-Baked Egg Bites via a food truck to retail locations across the Midwest and the East Coast throughout October. The Black Label Breakfast Food Truck will also stop at hospitals and medical locations to express appreciation for front-line workers, said Hormel senior brand manager Nick Schweitzer.

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Progressive Grocer
10/1/2020

Mondelez has launched a website and media campaign in the UK for its Oreo brand that plays off telecommunication language as a way to promote human connections. The campaign includes an ad encouraging people to "stay playful" with Oreo's "unlimited sharing" capabilities that produce "lightning fast connections" and the chance to win prizes on social media and The Playful Network website.

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Marketing Dive