Industry News
Consumer Packaged Goods
Top stories summarized by our editors
4/15/2021

Coca-Cola is extending its One Brand design strategy started five years ago by unifying the look of its Diet Coke, Coca-Cola and Coca-Cola Zero Sugar brands. The redesign emphasizes the brand's classic red, removes the red disk and wave, and elevates the logo to the top of the label to signal the drinks' "uplifting" possibilities, according to a Coca-Cola statement.

4/15/2021

Cereal sales are expected to grow at a compound annual rate of 5.6% this year, according to Research and Markets, extending a pandemic-related sales surge sparked by consumers seeking comfort via nostalgic brands and a sense of routine by re-establishing breakfast as a family meal, said Ryan Whittaker, a consumer analyst at GlobalData. Sales of better-for-you brands are also growing with more people opting for foods that boost immunity, added Whittaker.

4/15/2021

PepsiCo's Lifewtr bottled water brand has partnered with actress and producer Issa Rae to create more opportunities for artists from under-represented groups. The "Life Unseen" campaign includes the #LifeUnseenContest on Instagram, which invites artists to submit their work for a chance to win $10,000 and mentoring from Rae.

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Adweek, CNN
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Rae
4/15/2021

India and the US have collaborated to create the US India Artificial Intelligence Initiative, which will focus on and share AI agtech. Under the deal, farmers in India will use AI developed in the US to boost grain crop yields and help boost the collective income of 75 million of India's grain farmers by about an estimated $9 billion.

4/15/2021

The University of Arkansas System Division of Agriculture has created an interactive site called SoyStage that is designed to help soybean farmers manage their crops. The system uses criteria like weather information and location to help farmers time actions including irrigation and pesticide applications.

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Delta Farm Press
4/15/2021

PepsiCo's first-quarter net sales grew 6.8%, surpassing analyst expectations and prompting the company to retain its mid-single-digit annual sales growth forecast. Organic revenue increased by 3% for the Frito-Lay division as a result of new product launches such as Doritos 3D Crunch and Cheetos Crunch Pop Mix, and success for drink brands Bubly, Rockstar Energy and ready-to-drink Starbucks beverages helped raise organic revenue by 2% for the North American beverage unit, according to CEO Ramon Laguarta.

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CNBC, Reuters
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Rockstar Energy, Starbucks
4/15/2021

The 2021 Global RepTrak 100, which ranks the top 100 companies by their reputation with consumers, includes four confectionery companies, with Ferrero at 19th place and Mars, Hershey and Nestle placing 59th, 76th and 85th, respectively. A ranking of 13 industry categories found the food and beverage sector placing sixth.

4/15/2021

Tyson Foods' Aidells brand is expanding beyond chicken-based meatballs and sausages to include beef sausage links and meatballs made with beef and pork. The brand extension includes two items: Cotija Cheese & Fire-Roasted Poblano Smoked Beef Sausage Links and Fire-Roasted Tomato & Romano Cheese Meatballs.

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Tyson Foods, Tyson
4/15/2021

Danone North America has increased its Certified B Corp score by 11 points since receiving certification three years ago. The food and beverage company's specialized nutrition division Nutricia North America has also received certification, and Danone is aiming to have all divisions certified by 2025.

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DairyReporter
4/15/2021

Procter & Gamble's feminine care brand Tampax is sponsoring its first-ever gaming competition Friday on the KittyPlays Twitch channel along with an all-female panel discussion of challenges facing women in the male-dominated world of e-sports. "I love that a brand like Tampax has stepped up to support and validate female gamers by encouraging conversations about our experiences and bodies," said panel moderator Kristen Michaela, also known as KittyPlays.

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Tampax