Coca-Cola's Powerade brand is adding two zero-calorie lines: Powerade Ultra with 50% more electrolytes than the original launching Jan. 20 and Powerade Power Water set to debut Feb. 10. The brand is also redesigning the bottle and label for all Powerade products.
Coca-Cola has taken 100% ownership of dairy brand Fairlife after acquiring the remaining stake from Select Milk Producers, its joint venture partner, for an undisclosed amount. "Our innovative product lines will continue to grow and improve with the strength and scale of The Coca-Cola Co.," said Fairlife CEO Tim Doelman.
News that H.E. Butt Grocery ranked first among US grocery chains was this week's most-clicked food-and-beverage story. The launch of Cheetos popcorn in two flavors and Kraft's new corn-fiber chocolate sweetener also grabbed SmartBrief readers' attention this week.
An E. coli outbreak linked to romaine lettuce, which started in late September, has been declared over by the Centers for Disease Control and Prevention and the FDA. The outbreak, tied to lettuce that came from Salinas, Calif., caused no deaths but it did infect 167 people in 27 states.
The American Beverage Association has announced the Every Bottle Back program is investing $3 million to upgrade a recycling facility in the Dallas-Fort Worth area, expand the region's pickup services and increase awareness of recycling services. The program launched last fall as a collaborative effort by ABA, Keurig Dr Pepper, Coca-Cola and PepsiCo to reduce single-use plastic waste.
Amid Danone's rollout of a spate of new yogurt products targeting changing consumer tastes, Danone North America President Pedro Silveira says he remains "very bullish" on the category. Danone became market leader in the North American yogurt category for the first time in 2019 with a 33% share, the company reports, and this year it will introduce more yogurt products that meet consumers' desire for lower sugar content, alternative sweeteners and plant-based options.
The Senate's passage of the United States-Mexico-Canada Agreement on Thursday was met with praise from the dairy industry. "Today's resulting vote in the Senate showcases a strong bipartisan support for this modern trade agreement and ultimately strong support to get US dairy products to be exported to our neighbors to the north and south," FarmFirst Dairy Cooperative President John Rettler said.
Harsha Prakki, a sophomore at University of Massachusetts Amherst, has won the first round of the international Hult Prize for her design of a thermal sticker that is placed on fruits and vegetables in order to gauge their freshness level. Intended to reduce food waste, the sticker contains thermal chemicals that allow it to change color to indicate whether produce can still be eaten or should be discarded as it is moved along the supply chain.
The National Confectioners Association is bolstering its communications and public policy teams with two new hires. Lauren O'Toole Boland will serve as director of communications and Courtney Hogan is now manager of grassroots and public policy.
The confectionery industry must keep pace with consumer interest in engaging with brands at a deeper level, says Steve Lightman, Harry & David president. "I think we're headed to a marketplace where consumers can build and personalize their own food gifts from a selection of product offerings at various price points," he says.
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