Birds Eye joined the Conagra Brands portfolio last year, and the frozen vegetable line now represents Conagra's biggest brand, said CEO Sean Connolly. The firm is creating a plethora of product innovations for Birds Eye to capitalize on key consumer trends, he said.
Dunkin' is joining with Saucony to release a doughnut-themed running shoe to commemorate the Boston Marathon. The sneakers, which are a play on the brand's tagline "America Runs on Dunkin'," retail for $120 and come in a shoebox shaped like a pack of Dunkin's Munchkins doughnut holes.
Several upstart direct-to-consumer firms are aiming their products at the robust baby-boom population. Selling items such as hearing aids and incontinence underwear online, the firms can easily find their key demographic on Facebook; older Americans are among the platform's most active members.
Nestle has earmarked some $2 billion for research and development so its innovation teams can capitalize on the trends it expects to gain momentum over the next 20 years, says Doug Munk, Nestle USA's director of new business ventures. Current focus areas include such trends as keto, allergen-friendly, plant-based, CBD and food as medicine.
PepsiCo has opted to avoid using the term "oat milk" for its newly launched Quaker Oat Beverage range because the firm wants to differentiate the drink from traditional dairy products, said PepsiCo's Koen Burghouts. "Oats are extremely consumer relevant, so we have very high expectations," added Burghouts about the three-flavor beverage line.
Procter & Gamble has launched a YouTube series called "Bare Skin Chat" for its SK-II skin care brand featuring entertainers James Corden and Chloe Grace Moretz. The videos utilize humor to change perceptions about skin care and promote natural depictions of healthy skin.
Reese's is offering 70,000 free three-cup packs of peanut butter cups at Purdue University, Louisiana State University, the University of Houston and Texas Tech University to support the third-seeded teams of the March Madness college basketball tournament. Reese's aims to turn "the dreaded 3-seed position into a coveted spot" despite statistics that show teams seeded third only have a 3% chance to win the tournament.
Target is testing a grab-and-go snack bar concept at multiple locations that features Pizza Hut items, salads and packaged snacks such as beef jerky, and allows customers to pay at a self-serve kiosk. "We are pleased with the guest response so far and are continuing to evaluate the concept," a Target spokesperson said.
Amazon is rolling out a private-label skin care line called Belei, which will feature such products as eye cream and moisturizers. "Our goal is to help customers spend less time and money searching for the right skincare solutions," said Amazon's Kara Trousdale.
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