BJ's Wholesale Club is making strides toward simplifying its offerings, adding new products and enhancing presentation, according to executives. "We continue to invest in our digital products, properties, adding new capabilities and improving features rolled out over the last year," says CEO Christopher Baldwin.
Executives from Keurig Dr Pepper have officially broken ground on the company's new headquarters in Frisco, Texas. Keurig Dr Pepper's new facility will be 350,000 square feet and is expected to open in 2021.
New frozen bars from KIND Healthy Snacks and General Mills' new Drumstick cereal caught the attention of SmartBrief's food-and-beverage readers this week. A convenience store concept from Whole Foods Market and Ferrero's new products also resonated with readers.
Confusion over existing expiration warnings on food labels leads to about 20% of the nation's food waste, an FDA official says, following the agency's support of simplified labeling pioneered by GMA and FMI. Currently, 87% of products produced by GMA members already adhere to the new standard, and that number is expected to grow to 98% by the end of 2019. "Today's FDA announcement supporting standardized use of 'Best If Used By' is a win for American consumers," said Geoff Freeman, president and CEO of GMA.
Procter & Gamble, Unilever, Nestle and Clorox are among the companies that launched tests this week allowing consumers to order CPG products in reusable packaging. The program, known as Loop, is part of a partnership with TerraCycle to reduce waste.
Using offshore firms to work on select marketing campaigns has paid off well for Nestle, Oliver McAteer writes. Nestle Mexico's Julie Loaiza said the company saw a savings of 80% in Nestle Recipes video production costs last year, thanks to its partnership with Hogarth Worldwide, which has offices in multiple countries.
There have been several notable brand campaigns by Coca-Cola over the years, writes Emma Mulcahy, many of which are still significant in the minds of consumers even decades later. The campaigns include the 1971 advertisement that first used the song "I'd Like to Teach the World to Sing," the Coca-Cola polar bear commercial during the 2012 Super Bowl and the slogan "Share a Coke" that began in 2011.
The Sweets & Snacks Expo in Chicago saw the debut of a Reese's Take 5 bar, likely to be released in stores in July, Megan Schaltegger writes. The bar adds caramel, pretzels and peanuts to the Reese's peanut butter and chocolate combination.
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