Consumer Packaged Goods
Top stories summarized by our editors
2/21/2019

Creating a path to success in the cereal space requires innovation and consumer news, with support from in-store activations and brand building, said President of North American Retail Jonathan Nudi. The company recently launched Cinnamon Toast Crunch Churros and plans to bring Blueberry Cheerios to shelves in the fourth quarter of fiscal 2019, he said.

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General Mills
2/21/2019

Procter & Gamble is planning to debut a Los Angeles-based business incubator in partnership with investment firm M13, said P&G Chief Operating Officer Jon Moeller. The concept, which may ramp up within the next eight weeks, will involve the company's entrepreneurial arm, P&G Ventures.

2/21/2019

Keurig Dr Pepper will relocate its Texas headquarters to Frisco from its current home in Plano. The firm expects to move into its new 350,000-square-foot facility in 2021.

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Dr Pepper
2/21/2019

Hostess has debuted Birthday CupCakes as part of its 100th anniversary celebration. In addition, the company launched limited-edition Strawberry CupCakes and Mint Chocolate CupCakes.

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PopSugar
2/21/2019

Digital capabilities and tools are allowing Kimberly-Clark to forge strong connections directly with consumers, says CEO Michael Hsu. "The interesting statistic is in our categories, 70%-plus of the purchase decisions are enabled by either mobile or digital," he says.

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CNBC
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Kimberly-Clark
2/21/2019

The use of two simplified terms -- Best If Used By and Use By -- is helping to cut food waste by ensuring that consumers aren't confused about when they can still safely consume products. GMA notes that 87% of products now use one of the streamlined labels.

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GMA
2/21/2019

About 60% of CPG companies are investing in new machinery to fulfill e-commerce demands, a new report from PMMI Business Intelligence finds. While the majority of those surveyed say they require equipment for secondary packaging, 31% said they need primary packaging equipment to meet their e-commerce needs, the report said.

2/21/2019

Digital reality solutions can offer competitive advantages for CPG companies by increasing efficiency, driving innovation, creating effective marketing and advertising, and offering interactive visualization of products, according to insights from Deloitte. Tyson Foods is a company that benefited from such technology; after using virtual reality-driven training for its employees in 2017, injuries and illnesses dropped 20% year over year.

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Deloitte Insights
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Tyson Foods, Deloitte
2/21/2019

Poland Spring is expanding its range of sparkling waters with six new flavors: Lemon Ginger, Ruby Red Grapefruit, White Peach Ginger, Orange Mango, Vanilla Flavor Twist and Blood Orange Hibiscus.

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Bustle
2/21/2019

Red Bull has forged a sponsorship agreement with German esports organization Berlin International Gaming. The multiyear deal will have co-branded campaigns and events.

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Esports Insider (UK)