Creating a path to success in the cereal space requires innovation and consumer news, with support from in-store activations and brand building, said President of North American Retail Jonathan Nudi. The company recently launched Cinnamon Toast Crunch Churros and plans to bring Blueberry Cheerios to shelves in the fourth quarter of fiscal 2019, he said.
Procter & Gamble is planning to debut a Los Angeles-based business incubator in partnership with investment firm M13, said P&G Chief Operating Officer Jon Moeller. The concept, which may ramp up within the next eight weeks, will involve the company's entrepreneurial arm, P&G Ventures.
Keurig Dr Pepper will relocate its Texas headquarters to Frisco from its current home in Plano. The firm expects to move into its new 350,000-square-foot facility in 2021.
Digital capabilities and tools are allowing Kimberly-Clark to forge strong connections directly with consumers, says CEO Michael Hsu. "The interesting statistic is in our categories, 70%-plus of the purchase decisions are enabled by either mobile or digital," he says.
The use of two simplified terms -- Best If Used By and Use By -- is helping to cut food waste by ensuring that consumers aren't confused about when they can still safely consume products. GMA notes that 87% of products now use one of the streamlined labels.
About 60% of CPG companies are investing in new machinery to fulfill e-commerce demands, a new report from PMMI Business Intelligence finds. While the majority of those surveyed say they require equipment for secondary packaging, 31% said they need primary packaging equipment to meet their e-commerce needs, the report said.
Digital reality solutions can offer competitive advantages for CPG companies by increasing efficiency, driving innovation, creating effective marketing and advertising, and offering interactive visualization of products, according to insights from Deloitte. Tyson Foods is a company that benefited from such technology; after using virtual reality-driven training for its employees in 2017, injuries and illnesses dropped 20% year over year.
Poland Spring is expanding its range of sparkling waters with six new flavors: Lemon Ginger, Ruby Red Grapefruit, White Peach Ginger, Orange Mango, Vanilla Flavor Twist and Blood Orange Hibiscus.
Red Bull has forged a sponsorship agreement with German esports organization Berlin International Gaming. The multiyear deal will have co-branded campaigns and events.
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