Kellogg's Rice Krispies Treats, with Edelman, teamed with Autism Speaks to create sensory Love Notes in the shape of hearts to comfort children with autism on their first day back at school. A short film features a mom with two children on the autism spectrum using the tactile notes to soothe the anxiety experienced by her son as he prepares for his first day at kindergarten.
Publicis Groupe's new campaigns for the J.M. Smucker Co.'s Jif and Smucker's brands are the result of a collaborative effort from Digitas, Zenith, Publicis New York, Moxie and MSL, and Publicis New York's Erica Roberts says of the work, "The J.M. Smucker Company's willingness to push well out of their comfort zone was inspiring." New spots for Jif include "Bunker," which features a woman seeking refuge from an alien invasion only to find that the bunker stocks generic peanut butter and deciding she'd rather take her chances on the outside.
Performance beverage producer Celsius expects to have full national distribution coverage within the next 12 months, possibly sooner, according to CEO John Fieldly. Celsius products are now available in Target, CVS, Food Lion, 7-Eleven and several other direct-store-delivery partners, he says.
Consumers are less willing to share personal data such as their name and home or email address with companies and don't feel more compelled to do so if a brand offers to use the information to personalize ads, according to Advertising Research Foundation research. "With the impeding implementation of [the California Consumer Privacy Act] and other data privacy bills ... we're rapidly moving toward an opt-in data framework where marketers will need to ask permission to use personal data -- and convincingly sell consumers on the benefits," writes Greg Sterling in Marketing Land.
Geoff Freeman, president and CEO of the Grocery Manufacturers Association, favors taking a proactive approach that focuses on issues such as regulatory uniformity, packaging sustainability and consumer trust. "We as an industry have to recognize that consumers today require different types of information," Freeman said.
Coca-Cola is planning to roll out Coca-Cola Cinnamon and Sprite Winter Spiced Cranberry flavors later this year. The Sprite flavor is new, while Coca-Cola Cinnamon is reminiscent of a flavor that has been offered in the UK.
Avon has unveiled a new research and development center in Mexico. Influencers from Mexico were invited to the grand opening, and locally targeted products from the lab could reach the market soon.
A lack of space at a Campbell Soup plant in Napoleon, Ohio, helped to inspire the company to install a robotic depalletizer. The company worked with Honeywell Intelligrated to install the robot, and Campbell has seen large improvements in line uptime and efficiency.
Hostess Brands has sold 12 million shares previously owned by chairman C. Dean Metropoulos and entities that he controls. The move lowers the percentage of Metropoulos' ownership to 8.1% of the company's outstanding stock.