Hybrid events are here to stay and marketers need to adopt a specialized approach to engage both virtual and in-person audiences, Ambreen Ali writes. Some of the strategies Ali recommends include incorporating interactive experiences for virtual attendees, using data to personalize certain aspects of the event and coaching presenters on how to engage with audiences virtually.
Colossus created a "Feel Good Greens" campaign for Bowery Farming with quirky artwork from Laurene Boglio in ads that highlight awkward or disappointing scenarios accompanied by the tagline "If nothing else, feel good about your greens." The campaign is targeted in select East Coast states, including subway ads in Manhattan, and agency co-founder Jon Balck says Bolio's art "is wonderfully offbeat -- just like the advertising concept, the brand and the way the company grows vegetables."
BBDO created "Album Art" packs for M&M's that feature the brand's newly refreshed characters displayed on packaging that reimagines iconic album covers by artists including David Bowie, Kacey Musgraves, H.E.R. and Rosalia. The push includes special packaging sent to 15 fans of the featured music artists discovered on social media.
Peacock accounted for 10% of new US premium streaming subscriptions in the fourth quarter, Kantar reports, a figure that includes both ad-free and ad-supported tiers. The research firm also noted that Peacock's market penetration grew from 9% to 12% quarter-to-quarter.
Peacock is offering access to its original programming and NBCUniversal classic series to consumers in Austria and Germany who subscribe to Sky Ticket, Sky Q and Sky X. The service is also scheduled to launch on Sky's platforms in Italy and Switzerland later in the year.
Secureworks has discovered a new phishing campaign where hackers pose as Instagram officials in order to trick firms and individuals with very large followings to hand over their login credentials. Once hackers have fully compromised victims' Instagram accounts, they demand ransom and, if payment is refused, may attempt sell the stolen accounts on underground forums.
Many winemakers have discovered marketing and sales benefits from QR codes, downloads of which have spiked 750% at restaurants in the past 18 months. QR codes have helped wine companies expand distribution and sales, as well as the amount of time customers spend on their websites, said Shilah Salmon, senior VP of marketing at Jackson Family Wines, parent company of Siduri Wines, which used QR codes to release a web augmented reality experience last July.
BBDO and Dieste created a humorous campaign for AT&T that features a series of spots starring Demi Moore, Mila Kunis, Barbara Corcoran and Sofia Vergara. The stars, playing themselves, all get outshone in a different way by customers of the brand's new "multi-gig-capable technology," otherwise known as "GIGillionaires."
Ogilvy has appointed Devika Bulchandani as global president and she will also remain CEO of Ogilvy North America. "This new global role is a recognition of the dynamic partnership we developed over the past year as we've modernized Ogilvy's offering, invested in talent, and delivered for our clients," said Ogilvy global CEO Andy Main.
McDonald's responded to a $130 billion drop in the cryptocurrency market with a viral tweet that asked, "how are you doing people who run crypto twitter accounts." The tweet attracted more than 130,000 likes and responses from brands and prominent people, including Elon Musk's tweet: "I will eat a happy meal on tv if @McDonalds accepts Dogecoin."
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