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Top stories summarized by our editors
1/15/2021

Cheetos revealed a teaser of its Super Bowl spot, which features Ashton Kutcher opening a brown envelope and staring in shock at some blurry photographs and an empty bag of Cheetos Crunch Pop Mix before saying, "I knew it." The brand hasn't yet disclosed the agency behind the creative.

1/15/2021

Dole's latest series of spots for Fruit Bowls from Wild Combination, in partnership with Spark Foundry, Peppercomm and High Wide & Handsome, continue the brand's campaign where people use the words "fruit bowls" as code for something else. The "Normal-ish" ads show people adapting during the pandemic, with a mom working from her garage and a dad working out with his children as weights and all end with the line, "I'll fruit bowl to that."

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Spark Foundry
1/15/2021

McCann Worldgroup's Elav Horwitz highlighted four trends from CES that marketers should watch -- contactless screens, advanced haptics that enable virtual sensations, robots as the next evolution of virtual assistants and augmented reality experiences. "Brands need to re-imagine innovation and create personalized options," Horwitz says.

1/15/2021

HBO Max's 22% discount for customers who sign up for 10 months in advance will continue until March. The deal had originally been scheduled to expire on Jan. 15.

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Next TV
1/15/2021

Scott Frank, who co-created "The Queen's Gambit," will reportedly develop a limited series for FX based on Mary Doria Russell's "The Sparrow." The sci-fi novel centers on a Jesuit group that meets extraterrestrial life forms, and their subsequent secret mission.

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Scott Frank
1/15/2021

Joan Creative's 60-second animated spot for advocacy group Science Moms asks viewers why they believe the expertise of doctors, plumbers, fitness instructors or mechanics but not 99% of climate scientists who agree that the climate is being negatively affected by humans. The ad urges people to take action on climate change, and Joan Creative's Bryce Hooton explains, "It's a very common sense approach, but that's exactly what we need right now -- common sense."

1/15/2021

Camp + King created a "The Right Agent Every Step of the Way" campaign for Re/Max that features 12 ads and is running across TV, social, radio and digital. The spots humorously highlight how the brand's agents help homebuyers and sellers, such as a 30-second "Photo" ad that shows the disastrous results of a couple taking photos of their home.

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Re/Max
1/15/2021

To create deeper connections with customers, Business Editor Oliver Rist recommends a strategy that ties your CRM tools to your social media activity. Invest in the right software to properly integrate CRM and social, focus your efforts on the platforms that tie to your needs and seek to build relationships with those customers who are most active in social media are among his nine recommendations.

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PC Magazine
1/15/2021

Stephen Dupont, APR outlines seven key trends for the new year and offers actionable steps for addressing each, such as mobilizing employees to support food banks amid heightened "food insecurity" and craft messaging to address current mental health stresses. Dupont also suggests, "PR pros must work to build trust by helping organizational leaders communicate their visions of preferred futures as they wrestle with present-day challenges."

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Strategies & Tactics
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Stephen Dupont
1/15/2021

Lexus partnered with Twitch star Fuslie on a two-hour Twitch livestream that invited almost 23,000 viewers to participate in a poll to vote on a customized version of its 2021 IS sedan. A second Twitch livestream on Feb. 17 hosted by Fuslie will reveal the finished custom design, and the effort is part of the automaker's "All In" campaign, which includes TV ads, social content, a documentary-type video and influencer collaborations.

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Marketing Dive
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Fuslie