Leaders from Facebook, Magic Leap, Microsoft, Google and more share their thoughts on the future of virtual reality, augmented reality, mixed reality and the combination of them all, known as XR or Extended Reality. Magic Leap's Greg Rinaldi talks about using the technology to create a "Magicverse" of digital content, while Facebook's Ficus Kirkpatrick explores how brands can use augmented reality on social to more effectively engage with smartphone users.
Amazon plans to offer video ads on its shopping app that enable companies to tailor messages based on search query results and has been testing them on Apple's iOS platform, according to reports. One source said Amazon is requiring a $35,000 budget to run the ads at 5 cents per view for two months, and another noted that rates will vary by category.
VaynerMedia's debut spot for Scotts Miracle-Gro touts the brand's Ortho GroundClear Weed & Grass Killer with a humorous memorial to an evil weed killed by the product. The ad is running during March Madness.
Warner Bros. partnered with Snapchat to tout its upcoming movie "Shazam!" with the app's first-ever augmented reality lens that's activated by voice, which fans can use to unleash their inner superhero. Billboards in New York and Los Angeles will display the Snapcode to allow people to unlock the feature, and stars from the movie have posted images of themselves using the lens.
Nickelodeon Chief Creative Officer Kim Rosenblum recognizes that part of the network's success comes from it proactively offering its young audience what it desires, as well as including popular social media personalities such as JoJo Siwa and Liza Koshy in its lineup. "It's important to us to be cross-platform and pitching and catching across social and YouTube and our channels," Rosenblum says.
Mobile sites across the Asia-Pacific region are falling short in three out of five key measures, including conversations and the speed with which consumers can find products they're seeking, a study by Google and Accenture reveals. Slow load times are another big problem, with conversions dropping 20% each second after the initial three and all countries reporting load times at least two seconds longer.
J Walter Thompson has created a five-episode YouTube series for Shell that stars Kaley Cuoco of "The Big Bang Theory." "The Great Travel Hack" pits two teams of influencers against each other to travel from Los Angeles to New York producing the least CO2 emissions.
Procter & Gamble is calling for wage equality in a new campaign for Secret deodorant from Berlin Cameron that features global soccer champion Alex Morgan. "[T]here are some things women shouldn't have to sweat -- like getting paid what they're worth," says Secret's Sara Saunders.
The wild success of "Fortnite" served as a lesson for Epic Games on the value of cross-platform play, says CEO Tim Sweeney. The experience spurred the launch this week of Epic Online Services, facilitating the development of games that can be played across smartphones, PCs and consoles.
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