Mother Los Angeles created an #OrderLocal campaign for Postmates that features celebrities urging viewers to support local restaurants by ordering takeout during the coronavirus pandemic. Among the stars who talk about their favorite local eateries via self-filmed video footage are Mindy Kaling, Cara Delevingne, Mario Lopez and Tiffany Haddish.
HSBC Bank USA and DoSomething.org tapped Marcus Scribner from "Black-ish" to star in a campaign that provides tips to college students on how to save money for Financial Literacy Month (April) and offers the chance to win a $2,500 scholarship. Scribner stars as a quiz show host and contestant in a "Would You Rather?" video, which will be promoted by social influencers, and people can take the quiz themselves to identify lifestyle changes that save the most money.
Social marketers took part in a Twitter chat to discuss the challenges of adjusting content during the coronavirus pandemic. Advice shared includes the need to display awareness and empathy, actively listening to the needs of customers, being helpful and taking a very flexible, nimble approach to adjust content strategies and scheduling.
The Cannes Lions International Festival of Creativity, which was rescheduled for October, has been canceled for 2020, following reports that holding companies including Omnicom and WPP didn't plan to attend. "We realize that the creative community has other challenges to face and simply isn't in a position to put forward the work that will set the benchmark," says Cannes Lions Chairman Philip Thomas.
Cutwater created "The Great Bunny Hunt" for Russell Stover, which invites Instagram users to find and capture virtual bunnies on branded posts and content from select influencers to win a year's supply of treats. Cutwater also adapted the brand's "Make Happy" campaign with a spot that encourages "virtual hugs," and people can also access branded GIFs to send virtual hugs to loved ones.
Twitter is urging marketers in a post to focus on content that informs, connects, entertains and helps people in the wake of the coronavirus pandemic and provides examples from leading brands such as Pinterest, Clorox, Salesforce and LinkedIn. The social platform also released a guide to help brands more effectively use social media data, and details key elements for an effective program, ranging from social media and IT knowledge to the ability to educate and advocate.
The Association of National Advertisers is demonstrating its support for the Ad Council's #AloneTogether pandemic messaging by adding white space between the letters of its trademark acronym. In one PSA, the ANA acronym visually morphs from old to new style.
Understanding seismic shifts in newsroom operations due to the coronavirus pandemic can play an important role in maintaining key relationships with journalists, writes MediaSource President Lisa Arledge Powell. In order to remain a valued source and even create new opportunities, she suggests communication executives become familiar with "new production norms," share upbeat stories and be helpful with pertinent coronavirus info, and, most importantly, "[continue being a credible and reliable resource."
Stella Artois teamed with Netflix's "Love Is Blind" on a #WeddingContest campaign that invites couples who become engaged between March 13 and May 25 to share audio, video or photos of the moment on Twitter for a chance to win a wedding paid for by the brand. The push was introduced via an Instagram Live broadcast starring Lauren Speed-Hamilton and Cameron Hamilton, who got engaged on "Love Is Blind" and gave tips to viewers on romance in a time of social distancing.
Google posted an Instagram video showcasing its augmented reality animals available via Google Search, which invites users to transform their "home into a virtual zoo with #AR" and has attracted more than 286,000 views. The video shows viral footage of users placing a range of AR animals in their real-world spaces, including a tiger, giant panda and bear.
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