Facebook is creating a tool that will enable third-party brand safety firms working on behalf of advertisers to automate block-list management. Agency executives share their concerns that the platform's brand safety controls are insufficient given its plethora of video inventory and say that quality is a concern even with the company's premium ad buying service, In-Stream Reserve.
Facebook has removed around 364 Russian-sourced pages and accounts for coordinated inauthentic activity; some of them have ties to Sputnik, a Russian state-owned news agency. Additionally, the platform eliminated 41 Instagram accounts and 107 Facebook groups, accounts and pages that also were initiated in Russia based on information from US law enforcement.
Swedish digital banking brand Klarna's new campaign stars minority investor Snoop Dogg in three spots. One ad shows the rapper being coronated as "Smoooth Dogg" in lavish surroundings and ends with the copy, "Klarna, Smoooth payments."
Acura has created a Facebook Instant Games experience titled "ILX Total Control" that lets users drive the performance sedan by moving their smartphones. MullenLowe teased the game with a 20-second social spot.
Over-the-top service BritBox has doubled its paid subscriber count from last year to more than 500,000, helping the company reach a respectable eight-figure return. BritBox, which is co-owned by BBC Studios, AMC Networks and ITV, offers British programming that includes comedies, reality shows and dramas.
CableLabs has published a blog post listing the many ways blockchain security could be threatened, such as smart contract injection, replay attacks and permanence poisoning. "Due to the permanence of blockchains and the cost to fork, it's possible to sabotage a chain with even claims of illegal content to draw the ire of regulators and law enforcement," says the consortium's principal architect of security, Brian Scriber.
Sarah Personette, vice president of global client solutions at Twitter, says that video advertisers produce 50% of the company's revenue and that brand safety drives many innovations and initiatives. She also touts new video partners that Twitter has secured, including the Women's World Cup, the PGA and BuzzFeed.
Amazon has yet to very actively promote its influencer program, "Stores," which is based on individual pages from celebrities and other people with followings, but reports that the company has approached more potential contributors hint at upcoming activity. Agencies and brands are keeping a close eye on developments due to the initiative's potential.
AeroMexico's "DNA Discounts" spot from Ogilvy, which offers Americans who can prove Mexican heritage discounts on flights, has gone viral. The ad features residents from Wharton, Texas, giving their views on why they'd never visit Mexico, despite liking Mexican food and tequila, only to be told what percent of their DNA is Mexican.
Square's new debit for small businesses, offered with Mastercard, makes funds from Square sales immediately available. No bank is involved, as the money comes entirely from a business's balance in its Square account.
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