Time, in partnership with the Smithsonian's National Air and Space Museum and Industrial Light and Magic, has released an augmented reality experience for smartphone users titled "Landing on the Moon." The experience allows users to immerse themselves in the event with chronological visual and audio content, which features AR experiences such as being able to project the moon on to a floor or table to view the landing from a different perspective and dynamically toggle to watch the approach from outside or inside the Eagle's cockpit.
Digital advertisers are spending the majority of their budgets on paid search, paid social, display, YouTube and mobile/in-app ads, respectively, and are prioritizing brand awareness and enhancing customer experience, according to Marin Software's May/June survey of digital marketing decision-makers. Google, YouTube and Amazon topped the list of trusted publishers, and while 60% plan to increase Amazon budgets, many cite its campaign management and reporting tools as a hindrance.
Velcro is celebrating its role in the Apollo 11 moon-landing mission, by keeping items attached to astronauts, with a music video from indie band Walk Off the Earth covering "Walking on the Moon" by The Police. The video features the use of Velcro to attach singer Sarah Blackwood to a star-filled sky and to create sound effects, and is running across YouTube, Facebook, Instagram, LinkedIn and Twitter.
Facebook is planning to tighten the creative limitations for its mobile News Feed ads in August, which will decrease the aspect ratio for photos and videos from 2:3 to 4:5 and reduce the number of visible text lines from seven to three and enable viewers to click for more, writes Kerry Flynn. Ad executives are interested in seeing whether the stipulations will be a burden or impetus for creative changes and are troubled that they didn't have more advance knowledge of the restrictions.
Retransmission consent disputes have already caused a record number of local channel blackouts this year, the American Television Alliance reports, pointing to 213 times that local stations have stopped pay-TV providers from broadcasting their signals. This year's total has surpassed the 2017 record and last year's figure of 165 blackouts.
Don Johnson will reprise his role as "Nash Bridges" on USA Network in a two-hour movie under a deal with rights holder Village Roadshow, media reports say. Village Roadshow reportedly hopes the special will lead to a full series order, although Carlton Cuse, the creator of the original series, is not participating.
WPP's new spot for Ford touts the fact that the automaker's pickup truck emoji has passed the first round of approval from the Unicode Consortium and, subject to a final go-ahead, will be released in 2020. The tongue-in-cheek video, voiced by Bryan Cranston, shows Ford designers developing the vehicle emoji, taking it on covert test drives and trying to figure out why they "couldn't seem to get it to drive right" as "it always pointed left."
Johannes Leonardo's latest 60-second spot for Volkswagen, "A New Mission," shows footage of people watching man's first walk on the moon and is set to an early version of David Bowie's "Space Oddity," recorded in 1969. The ad reveals the automaker's mission to become carbon neutral globally by 2050 and to invest heavily in an electric vehicle future.
Red Robin has launched an "All The Fulls" campaign from The Integer Group, Assembly and Coyne PR, which centers around the emotions felt by families when they dine together such as "bliss.full" and "joy.full." The push spans TV, digital, out-of-home, social, PR, radio, email and direct mail.
The trailer for Universal Picture's adaptation of Andrew Lloyd Webber's "Cats" starring a host of celebrities has attracted more than 2.6 million YouTube views since its release yesterday. The trailer has sparked a range of posts and memes from social users completely freaked out by what they've just watched.
- Page 1