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Top stories summarized by our editors
1/26/2022

Hybrid events are here to stay and marketers need to adopt a specialized approach to engage both virtual and in-person audiences, Ambreen Ali writes. Some of the strategies Ali recommends include incorporating interactive experiences for virtual attendees, using data to personalize certain aspects of the event and coaching presenters on how to engage with audiences virtually.

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SmartBrief/Marketing
1/26/2022

Colossus created a "Feel Good Greens" campaign for Bowery Farming with quirky artwork from Laurene Boglio in ads that highlight awkward or disappointing scenarios accompanied by the tagline "If nothing else, feel good about your greens." The campaign is targeted in select East Coast states, including subway ads in Manhattan, and agency co-founder Jon Balck says Bolio's art "is wonderfully offbeat -- just like the advertising concept, the brand and the way the company grows vegetables."

1/26/2022

BBDO created "Album Art" packs for M&M's that feature the brand's newly refreshed characters displayed on packaging that reimagines iconic album covers by artists including David Bowie, Kacey Musgraves, H.E.R. and Rosalia. The push includes special packaging sent to 15 fans of the featured music artists discovered on social media.

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Rosalia
1/26/2022

Secureworks has discovered a new phishing campaign where hackers pose as Instagram officials in order to trick firms and individuals with very large followings to hand over their login credentials. Once hackers have fully compromised victims' Instagram accounts, they demand ransom and, if payment is refused, may attempt sell the stolen accounts on underground forums.

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ZDNet
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SecureWorks
1/26/2022

Many winemakers have discovered marketing and sales benefits from QR codes, downloads of which have spiked 750% at restaurants in the past 18 months. QR codes have helped wine companies expand distribution and sales, as well as the amount of time customers spend on their websites, said Shilah Salmon, senior VP of marketing at Jackson Family Wines, parent company of Siduri Wines, which used QR codes to release a web augmented reality experience last July.

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Wine Industry Advisor
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Siduri Wines
1/26/2022

BBDO and Dieste created a humorous campaign for AT&T that features a series of spots starring Demi Moore, Mila Kunis, Barbara Corcoran and Sofia Vergara. The stars, playing themselves, all get outshone in a different way by customers of the brand's new "multi-gig-capable technology," otherwise known as "GIGillionaires."

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Sofia Vergara
1/26/2022

Ogilvy has appointed Devika Bulchandani as global president and she will also remain CEO of Ogilvy North America. "This new global role is a recognition of the dynamic partnership we developed over the past year as we've modernized Ogilvy's offering, invested in talent, and delivered for our clients," said Ogilvy global CEO Andy Main.

1/26/2022

Hispanic agency of record Orci created "Always a New Goal" for Honda's 2022 Passport TrailSport SUV that will run on streaming services and select markets during the Super Bowl. The spot, which features motocross racer Eric Yorba and triathlete Humberto Rivera, was not dubbed from the general market ad, but was created separately.

1/26/2022

The US Postal Service is celebrating Mexican-American culture with new stamps featuring mariachi musicians. Artist Rafael Lopez created the series of five performers with various instruments.

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US Postal Service
1/26/2022

Seven in 10 Americans who have visited a 3D virtual store made a purchase and 33% would be keen to buy virtual or real items in branded environments in the metaverse, according to an Obsess study. In addition, almost 75% of Generation Z shoppers have purchased a digital item while playing a video game and 60% want to buy from brands in the metaverse.