Adidas and Donald Glover, also known as Childish Gambino, have collaborated on a footwear collection that features the star's "personal narrative" interwoven into three classic shoes -- the Lacombe, Continental 80 and Nizza. Glover is touting the collection with a series of humorous digital spots that feature him in a variety of scenarios being teased relentlessly by comedian Mo'Nique.
Mastercard and Marvel Studios have created a public service announcement with Stand Up To Cancer that features stars of "Avengers: Endgame," including Chris Evans, Karen Gillan and Paul Rudd, as well as cancer survivors urging viewers to battle "the biggest villain of all" by donating to the nonprofit. The campaign is running across TV, out-of-home, digital, print and radio.
The Carolina Panthers have unveiled their 2019-20 NFL schedule with a spot that takes a trip down video game nostalgia lane. Each week's matchup is announced in the style of a different game, including "Pac-Man," "Sonic the Hedgehog," "Tony Hawk's Pro Skater" and "Pokemon Go."
215 McCann's new mockumentary-style ad for the Xbox One S All-Digital Edition takes a tongue-in-cheek inside look at the making of the new console, playing up the seemingly impossible task of just eliminating the disk drive. One designer in the spot says that making something completely digital "had never been done before ... except movies, music, books, newspapers, the almanac."
FCB Chicago created a walk-through installation, "Most Dangerous Street," for nonprofit Illinois Council Against Handgun Violence to spotlight Chicago's gun violence. A spot takes viewers through the experience, which features audio clips from real people who have faced gun violence and red laser beams depicting each victim that, when walked through, project their gender, age and the date and time of the incident on to a wall.
A preview of McKinsey's "Global Media Report" set for release on May 8 reveals various trends, including the growth of video and music streaming subscriptions, increased consolidation among media firms, Amazon becoming a bigger competitor to Google and Facebook and a resurgence in traditional media as digital becomes more costly. Additionally, digital advertising will grow by 12% to hit $339 billion by 2021, followed by TV at $209 billion, out-of-home at $38 billion and video game ads at $6 billion.
Canada recently recommended, in the wake of the massive Equifax data breach, that Equifax Canada provide the government with a third-party audit every other year for the next six years. The US, however, has yet to suggest added security for the American arm of the credit reporting bureau.
As the marketing function grows more complex, the onus is on CMOs to be more selective about their marketing stack and focus more sharply on their customers. "When the next shiny marketing bullet comes along, you have to understand what you don't need," says Lori Wizdo, VP and principal analyst at Forrester Research.
- Alicia Tillman, global CMO at SAP, who will discuss how to drive change through innovation and turning purpose into action
- Victoria Morrissey, global marketing director at Caterpillar, who will help you activate brand purpose on a global scale
- Sarah Travis, industry director of business and industrial markets at Google, who will discuss how technology is changing the ways people work and communicate
- Gary Vaynerchuk, CEO at VaynerMedia, who will share how to make your business marketing stand out
The American Association of Advertising Agencies and Association of National Advertisers have agreed on a new set of contracts with actors union SAG-AFTRA, replacing the 50-year-old agreement that didn't reflect the modern digital ecosystem, says Reed Smith's Stacy Marcus, chief negotiator for the ad industry. The new contracts cover compensation for project work and fast content production and enable agencies to create multiple versions of ads for personalized or addressable campaigns that don't incur extra "cost-prohibitive" fees to actors.
- Page 1