Actor Regina King has joined Cadillac as a brand ambassador and is the star of a "Never Stop Arriving" campaign from Leo Burnett Detroit that promotes the automaker's 2021 Escalade SUV. " 'Never Stop Arriving' is really about a state of fearless evolution, and that's what we all did this year: We evolved," says Cadillac's Melissa Grady.
Edelman's 60-second spot for Special Olympics New York showcases three athletes -- gymnast Izzy Brinkerhoff, soccer and basketball player Genesis Duran and seven-sport athlete Daniel Fletcher. The ad, marking the brand's 50th anniversary, shows each athlete performing with blank space where sponsored products such as water bottles would normally appear, and calls for brands to budget 1% of what they spend on professional sports for the organization.
Anomaly Amsterdam teamed with The Mill to create "The Impossible Tattoo" campaign for T-Mobile, which touts the power and reliability of the 5G network by showing a tattoo artist give someone a tattoo remotely using a robot arm. "Instead of just talking about what the future could bring us, we wanted to show what 5G is really capable of," say Anomaly's Afshin Moeini and Christian Poppius.
Angela Johnson, Dentsu's client development officer and chair of the 4A's business leadership committee, shares what clients said they need from agencies at a 4A's Business as Unusual session. "Agencies, the message from clients is clear: rip up your SOW, get super agile and act like Waze to reroute them out of trouble," she writes, adding, "The bonds you've formed are only getting stronger."
Coconut water brand Vita Coco recently enlisted New York-based out of home advertising agency Red Rock Outdoor to expand its billboard campaign featuring creative work from aspiring designers. The latest iteration of the "It Starts with a Vita Coco" campaign design contest, which started in Los Angeles last month, is open for entries until Oct. 4, with prizes ranging from $1,000 cash to a job as a junior designer with Vita Coco.
Individuals are beginning to shift traffic patterns amid lockdown lifts with 33.2% of North Americans visiting indoor venues on Saturdays or Sundays compared with 25.9% prior to the pandemic, reports Quividi. Globally, consumers tend to visit malls more frequently on weekends and food stores more often on weekdays than prior to the pandemic.
The Human Rights Campaign Foundation is airing public service announcements on WarnerMedia this fall in a campaign against transgender stigma and violence, using storytelling to make connections. "It's time for us to dismantle [the negative] narrative and instead lift up the voices, stories, and everyday lived experiences of transgender and nonbinary people," says HRC Foundation President Alphonso David.
Barefoot Wine is celebrating Black women with a web video series called "We Stan for Her" to boost representation and inclusivity. Actress-musician Jordin Sparks, actress-dancer Ashley Everett and The Lip Bar CEO Melissa Butler share their voices and stories.
Lyft is supporting the work of minority artists and creators on top of New York taxis and launched the campaign by partnering with filmmaker Ava DuVernay's Array to display digital video promoting two movies from the minority-focused distribution company that are showing on Netflix. The push uses the company's outdoor advertising platform, Halo by Lyft, which displays content on LED smart screens atop taxi cabs, and the company is also donating 10% of its media inventory for a year to minority creators.
Crate & Barrel made its "Crate&kids" catalog exclusively digital for the first time and launched it on Pinterest. Users can browse items, curate images on digital boards, post questions and "shop the look," and Pinterest reports a five-times spike in "homeschool room ideas" searches from June to July and a 162% surge for "kids office."
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