Meow Mix, with Publicis Groupe's PSOne, has released four new takes of its classic jingle for fans of country, Latin, heavy metal and R&B music that are available on the brand's site, Spotify, YouTube, digital radio and social. PSOne's Jason Gorman says the range of music is designed to appeal to a range of cat lovers: "Cat lovers and music fans are both incredibly passionate, so why not marry two passion-driven fandoms and give everyone something really fresh and memorable."
Kinder launched its Bueno bars in the US with a sensory "Sweeteasy" experience in New York City, created with Omnicom's Alcone, which began with a giant version of one the candy bars opening to reveal a slide to lead attendees down to a speakeasy bar. The bar offers chocolate-flavored cocktails, chocolate-themed fortune telling, a wafer swing designed for Instagram Boomerangs, honey-flavored bubbles cascading from the ceiling and more, with Alcone's Andrew Allen explaining, "We built the experience really around creating a heightened taste experience that felt adult and premium."
John Lewis has debuted its first Christmas spot with partner Waitrose, which is titled "Excitable Edgar" and created by Adam&EveDDB. The spot is set to a version of REO Speedwagon's "Can't Fight This Feeling" and tells the story of friendship between a girl named Ava and a young dragon named Edgar, whose lack of control over his fire-breathing threatens to ruin the festive season until Ava helps him to win over the townsfolk by getting him to light the Christmas pudding.
Disney Plus's streaming library is vast, and the company is labeling some content with warnings of "outdated cultural depictions." "Dumbo," "The Aristocats," "Peter Pan" and other films and shows contain depictions of ethnic and racial prejudices that were common at the time of filming, Disney warns.
The Popcorn Factory, owned by 1-800-FLOWERS.COM, has launched a "Cards With Pop" line of greeting cards that contain real popcorn and feature 100 messages and designs such as "Sorry Your Team Is So Bad" for sports fans and the seasonal "Pumpkin Spice And Everything Nice." Consumers can follow #CardsWithPop on Twitter, Instagram and Facebook to find out about new designs, which will be released weekly to reflect cultural trends.
Gucci has unveiled a Snapchat augmented reality portal lens that takes users to a virtual tropical island as part of its "Gift Giving" campaign and showcases the brand's luxury accessories and handbags. A face lens employing depth-perception technology allows users to dive into the water surrounding the virtual island and take selfies, and the experience is available via a Snapcode and Snapchat's Lens Carousel.
The Martin Agency has created a pro bono "Now Upon a Time" campaign, which features six fairy tales reimagined to bring them into the modern era with stories of female empowerment for girls and boys. A short spot introduces the project, and the stories are available as audiobooks, podcasts or on a dedicated website with visual components, with The Martin Agency's Neel Williams saying, "It's amazing to work at a place where your passion projects are taken seriously and given real support, not just lip service."
Diageo has teamed with Creative Equals to support the organization's second annual Returner program, which will help 100 woman across New York, London and Mumbai back into creative jobs in 2020 through a two-week "training boot camp." Four-week placements are then also available at partner agencies including Wunderman Thompson, Anomaly, VMLY&R and Publicis.
72andSunny has been reappointed as creative agency of record by CKE Restaurant Holdings for Carl's Jr. and Hardee's, after the agency's split with both brands in 2017. "I'm confident they can make both brands 'impossible to ignore' again, but in a fresh, new way that reflects the ever-changing marketplace," says CKE Restaurant's Chad Crawford.
Rovio Entertainment is celebrating the 10th birthday of "Angry Birds" with a "Bring the Anger" campaign from Droga5 that includes Rage Rider electric scooters powered by the volume of shouting riders perform into a microphone, showcased in a video featuring YouTube stars. The push also enables mobile players of "Angry Birds 2" to pop green pigs, which will lead to a $100,000 donation by the company to UNICEF's Education in Emergencies program, and an outdoor activation in Times Square on Nov. 21 will urge people to unleash their rage.
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