Fiverr, with by The Network's Ostrich Studios, created a global "Something From Nothing" campaign that features an anthem 60-second spot showing the platform's freelance creative talent turn fake brand "Nothing" into a global phenomenon. Fiverr freelancers also contributed to the campaign, which will run across TV, YouTube, Facebook, Reddit and out of home.
Neiman Marcus unveiled a "Celebrate Big, Love Even Bigger" holiday campaign that features a spot, created with The Mill, showing a couple, portrayed by dancers Andre Malcolm and Alison Ingelstrom, meeting outside the brand's store and dancing under the snow to "It Had to Be You." The ad is running across NBC, MNTN, Hulu, YouTube and Facebook, and other campaign items include native content, social media, print and digital ads and in-store promotion.
Busch Light teamed with David's Bridal to create a branded green or gray camouflage wedding dress, taking inspiration from the brand's camo cans and designed for brides who want an outdoor wedding. The dress, which was designed to be worn for other occasions, is available to buy through Nov. 26 at David's Bridal, and one will be given away for free via an Instagram sweepstakes.
Planet Propaganda's campaign for Duluth Trading Co. touts the brand's odor-free men's underwear with an animated spot showing noses react to average underwear compared with the brand's "advanced anti-microbial copper technology that's sure to keep the funk far from your junk." Copy also reads, "Discover a utopia free of funk."
Activista created a short film for the UN Development Programme, which features a Utahraptor named Frankie and voiced by Jack Black interrupting the UN General Assembly and warning humans about climate change and extinction, saying, "At least we had an asteroid, what's your excuse?" The ad is part of the organization's biggest campaign, "Don't Choose Extinction," which is supported by a digital platform designed by Wunderman Thompson.
Saatchi & Saatchi New York's Daniel Lobaton, chief creative officer, and Raig Adolfo, new chief strategy officer, have been named as co-presidents of the agency. "These appointments reflect our strategic focus on creativity and our commitment to having creatives in leadership at the agency," said Andrew Swinand, CEO of Publicis Groupe Creative US.
Out of Home Advertising Association of America President and CEO Anna Bager offers an overview of five key data and privacy developments, including the onset of actions against California Consumer Privacy Act violators and new privacy laws going into effect in early 2023 in California, Colorado and Virginia. "While privacy compliance should not be ignored or minimized in this industry, the nature of the out of home industry eliminates some of the more contentious data collection and use practices," writes Bager.
Dentsu and Lumen analysis of ad options across top social platforms found that Snapchat's six-second, non-skippable, full-screen vertical video ads received five times more "attentive seconds" than competitors. Other findings include that the format, which Snapchat calls Commercials, outperformed competitors in terms of attention, choice and recall metrics.
Connected packaging creates a digital experience for shoppers such as providing additional product information and augmented reality entertainment, and holds promise for brands looking for new ways to connect with shoppers and collect customer data. SharpEnd found that 74% of US consumers said they would pause shopping to use their smartphones to interact with a product.
Paul Hirsch, president and chief creative officer of Doremus & Co., talks about how he got into advertising and what he loves about his job, and advises new talent to explore life. "I've always thought this is a business of misfits that benefits from people doing lots of things before they enter it," Hirsch says, adding, "It's hard to write about a lot of things if you haven't had any experiences to write about."
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