Spotify, with production companies Tronco and 1st Ave Machine, is launching a campaign that features conversations about music from real-life couples acted out by puppets. An anthem 60-second spot features the three puppet couples arguing about who has the better taste in music and touts the brand's Premium Duo plan for people residing at the same address.
Mint Mobile's "Different Mintality" spot from Maximum Effort is narrated by owner Ryan Reynolds, who explains that its monthly fee is so good because it doesn't spend big money on naming sports stadiums. The campaign encourages consumers to submit a photo of their "home stadiums" with why they'd make a good brand partner for the chance to win a yearlong wireless plan, a large Mint Mobile sign and other branded goodies.
Jersey Mike's is running a promotion with Pepsi and Lay's where customers can add an "Aaron's Way" drink and chips to their order for $2.99 and receive a cup with a special QR code. The code unlocks four exclusive videos starring Aaron Judge of the New York Yankees.
Spark44's 60-second "Where Have You Been?" spot for Land Rover shows footage of empty natural beauty spots, playgrounds and roads, with a voice-over that describes how the outdoors has missed human visitors. The ad, which doesn't include any of the brand's vehicles, is running globally across the brand's social channels, including YouTube, Twitter, Instagram and Facebook.
Honda, with RPA and Google Earth, launched "Virtual Adventures" on YouTube, which take viewers on a real-time guided tour of US landmarks such as Niagara Falls and touts the automaker's CR-V Hybrid. "An experience like this, which allows people to enjoy something that's missing from their lives, goes a long way towards increasing brand affinity," says RPA's Jason Sperling.
Out of home media is a brand-safe environment because of marketers' ability to keep "control of the medium and creative" and to "amplify other media," and it can't be blocked or infiltrated by fraud, said OAAA President and CEO Anna Bager during the Virtual Brand Safety Summit New York hosted by The 614 Group. Bager and Clear Channel Outdoor Americas CEO Scott Wells discussed the value of out of home media during the pandemic, the challenge of messaging amid changing consumer sentiment and marketing opportunities as consumers begin traveling and businesses start reopening.
Facebook continued to appeal to the 400 brands that are boycotting the platform with an open letter penned by Nick Clegg, vice president of global affairs and communications, that outlines its approach and progress in tackling hate speech and noted, "Facebook does not profit from hate" but does "err on the side of free expression." During a recent employee meeting, CEO Mark Zuckerberg vowed not to give in to the demands of the "Stop Hate for Profit" campaign, noting the boycott fallout effects "a small percent" of the company's revenue and predicting advertisers will return "soon enough."
The Marcus Graham Project's Makisha Noel and members of The Afternoon Agency share their thoughts on how agencies and brands can eliminate racial inequality. "For an industry that is tasked with creatively expressing the world's stories, the lack of representation among those leading the charge is unsettling," she writes, adding, "As we look towards the future, we're waiting for the diversity of executive leadership teams to reflect" America's population.
Slash Dynamic LA's Kiran Koshy takes an in-depth look at why diversity has lagged within agencies and creative work, and offers advice on how to fix the problem. "Creativity is a function of one's imagination -- a magical, limitless human trait -- which we need to accept can come from anyone and isn't rationed out by race or ethnicity," he writes.
Omnicom has been appointed worldwide creative agency of record by Peugeot and has created a client-specific shop to handle the account titled Open, short for Omnicom For Peugeot Engine. The win ends the 30-year relationship between the French automaker and BETC and Havas.
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