Arm & Hammer and People magazine teamed on a "Thank You, Coach $100,000 Giveaway" campaign from The VIA Agency and Wavemaker, which encourages consumers to use Instagram, a dedicated site or mail to put forward coaches "who go above and beyond to inspire and empower their team members" for the chance to win one of 20 prizes of $5,000. The campaign includes editorial stories about outstanding coaches in People, and videos and ads across Arm & Hammer's social and digital channels.
Cramer-Krasselt's new push for Corona Extra brings back Tony Romo to man the Corona Hotline, which fans can call to get Romo's take on NFL games and enter to win prizes including a Corona Gameday Beer Fridge. A series of spots feature Romo dispensing game day wisdom to fans, and the campaign is running across TV, social and digital.
Kroger, with 360i, has launched a "#TransformUrDorm" campaign on TikTok that challenges college students to share videos of their "cool and essential dorm room transformations" and also enables them to buy the brand's products within the app. The push is being promoted with videos from four TikTok influencers and is the first time a brand has used the app's "Hashtag Challenge Plus" feature, which enables in-app shopping as part of a sponsored hashtag challenge.
Hotels.com, with Mediacom, has partnered with Hulu on a brand integration for its "Four Weddings and a Funeral" show and is running a #HotelsSponConVows contest on social that offers a prize of $15,000 for a honeymoon. Couples can enter to win by sharing a video of their wedding where they include the brand's name in their vows.
Toyota partnered with Road & Track magazine to showcase the 2020 GR Supra with an app-free augmented reality campaign. The push features a fold-out car poster within the September issue of the magazine, which includes a QR code that readers can scan with their smartphone to launch an augmented reality version of the vehicle within their real-world environment.
Ad agencies and brand marketers are still grappling with Goggle's removal of DoubleClick ID, which they had relied upon for cross-device attribution strategies and has been replaced with Ads Data Hub that's in beta stage, writes Jessica Davies. GroupM's Richard Lloyd says the transition to Ads Data Hub is a work in progress, while some users report trouble viewing the entire media plan with the new tool and others such as O2 and Vodafone have dropped Google for attribution entirely.
While Facebook has had to contend with privacy issues and increasing US government scrutiny, Nada Stirratt, the platform's vice president of global marketing solutions, says she believes in its mission "at every ounce of my core." In this interview, Stirratt discusses advertisers' brand safety concerns, how the platform can be utilized efficiently by large and small brands and its agreement that there needs to be some social media regulation, noting, "We've raised our hand and said we need help."
Oberland's campaign for Blockchain.com's new cryptocurrency exchange, The Pit, stars William Shatner as a confused bank robber. A humorous 60-second spot features a bank teller and customers advising Shatner as he robs them not to deal in money but to invest in cryptocurrency via The Pit.
Havas Creative North America's Paul Marobella gives one-word answers to questions about advertising. He says agencies must focus on "revolution" to thrive, that "originality" is his favorite thing about working in advertising and that "risk-taking" is what marketers are most over-thinking.
TBWA\Chiat\Day's Rob Schwartz shares what he's learned from transitioning to a leadership role, including the need to inspire, to set clear goals and to accept the fact that relationships with former peers will change. He emphasizes the importance of working for the people you lead by exploring the questions: "How can you inspire employees? What barriers can you remove? What can you do to help others succeed?"
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