ABC has sold all of the ad space available for this year's Oscars, with some 30-second spots reportedly costing $2.6 million. The network has allowed Marriott International to run the first-ever ad "pod" during the event, which features the brand taking over a full 90-second commercial break with two spots.
A quarter of consumers in North America say poor personalization experiences have led them to stop buying from brands, a number that rises to 35% among millennials, according to research by Broadridge Financial Solutions. Some 35% of all respondents said marketers must provide better communication.
72andSunny Los Angeles' new campaign for "Call of Duty: Black Ops 4" brings back actor Peter Stormare as The Replacer and features a cameo from Dr. DisRespect, a Twitch streamer famous for playing the game. A spot shows The Replacer talking about how things have gotten a little "out of hand" while gamers have been otherwise engaged, revealing his unintentional actions that led to the Brexit crisis, there being no host for the Oscars and a giant cow appearing in Australia.
African-Americans collectively spend $1.2 trillion each year, but some brands are still getting it embarrassingly and often offensively wrong when trying to engage the demographic, writes Goodway Group's Corean Canty. She cites Nike's campaign featuring Colin Kaepernick as a success, writing that it "communicated a message of support and alliance in an authentic way that audiences could connect with."
In line with the Time's Up and Annenberg Inclusion Initiative's 4% Challenge, Paramount Pictures Chairman and CEO Jim Gianopulos announced that the company will boost its efforts in diversity across storylines, vendors, shooting locations and crew. The initiative includes film, TV and animation.
Recent diversity reports from the biggest tech companies reveal that less than 5% of their employees are African-American, highlighting the racial imbalance that exists in the industry. Dalvin Brown writes of several successful black tech professionals, including Jewel Burks Solomon, Erica Joy Baker and Black Girls Code's Kimberly Bryant, who are working to expand STEM opportunities for blacks through a variety of initiatives.
WPP and Waze, Google's navigation app, have signed a deal that will give the holding company access to the app's software and enable Waze to develop new ad units for mobile marketers -- particularly retailers, restaurants and gas stations seeking to engage drivers. WPP's Sanja Partalo says, "The goal is to deliver a better experience for drivers and a better experience for brands -- more contextual, better targeted."
Advertisers who are increasingly eager to purchase connected TV ads programmatically are becoming frustrated by a lack of inventory and targeting capabilities, as well as high prices, writes Tim Peterson. "The opportunities are being throttled on the publisher side," says PMG's Justin Scarborough, but services like Hulu's programmatic private marketplace provide some hope, Peterson writes.
Digital transformation and the trend by brands to experiment with in-housing to drive efficiencies is imbuing a sense of existential angst among agencies, but the current state of play actually offers opportunities for savvy shops, writes Dentsu Aegis Network UK's Kate Howe. "By investing in our own talent -- attracting, training, incentivizing, rewarding and retaining them -- and organizing ourselves effectively we can regain the position of being an indispensable source of inspiration for our clients," she writes.
Mono has revamped the look for three of Thomas' products -- swirl breads, bagels and English muffins. The redesign is accompanied by a campaign running across digital video, podcasts, digital out-of-home, billboards and in-store media.
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