Marketers should leverage the increasing popularity of TikTok if they're seeking to engage Generation Z, are invested in social as a key channel, prioritize video and measure social success by engagement and reach, Chris Adams writes. Focus on entertaining users on the platform, partner with established creators, engage with relevant niche audiences and be creative with branded hashtag challenges, Adams recommends.
David Miami and MullenLowe U.S. created a new campaign for Burger King, in collaboration with Netflix and Coca-Cola, which introduces the limited-edition Upside Down Whopper to celebrate the new season of "Stranger Things," a burger that will only be available at 11 locations in homage to the show's character, Eleven. A 60-second video teases the new product with a take on the show's title sequence and the campaign includes icons on cups containing Coca-Cola that can be scanned by customers with Burger King's app to win daily prizes.
JetBlue has teamed with VH1's "RuPaul's Drag Race" for Pride Month with a plane that will carry the permanent name, Shantay Blue Stay, in tribute to RuPaul's catchphrase from the show. The campaign from Viacom Velocity includes an in-flight video, also running across social, which features former show winners Trixie Mattel and Bob the Drag Queen as flight attendants on the plane.
LinkedIn has unveiled its new look via a branding site, which showcases the brand's revamped logo, custom Community typeface, new shapes and color palette. The rebranding, which has been in the works for two years, includes a new focus on authentic photography with documentary-type visuals showcasing real people in workplaces.
Grey New York's new 30-second spot for Walgreens features people's shock as they are shown the hidden sun damage on their skin through UV imaging and ends with the line, "Save your skin today." The spot is running across US TV and social.
TBWA Worldwide Chairman Jean-Marie Dru talks in this podcast about his work with UNICEF France and the French Academy of Medicine Foundation, his passion for music documentaries and examples of innovation that are helping to tackle societal issues. "I believe we need more disruption, both in the world we are living in and in the companies we are working for," he says.
Aaron Agius explains how marketers can incorporate immersive reality content in their social strategies by using tools and formats like Facebook's 360 for videos, its Spark AR Studio or Snap's Lens Studio. He provides a visual guide to creating interactive Facebook Canvas ads and recommends that immersive content is only used when it adds value to consumers.
Michelob ULTRA is enabling Instagram users to transform their Father's Day posts on the platform into real postcards that include a Drizly code so dads can order beer delivery. The campaign from Laundry Service and Cycle gives all Instagram users who post tributes using #ULTRADad the chance to take part.
Don't miss the 2019 ANA Data & Measurement Conference, presented by Google, September 9-11 in Naples, Fla. Hear how leading data marketers drive better business results through data management, cross-platform measurement and attribution, AI, predictive analytics, neuroscience marketing, and in-house analytics.
- Lauren Hougas, director of marketing analytics at Land O'Lakes
- Kevin Wachholz, senior manager of marketing analytics at The Home Depot
- Newcombe Clark, global director of the Rapid Learning Lab at AIG
- Bill Cramblit, marketing analytics and optimization manager at MillerCoors
- Patti Ziegler, VP of global marketing and communications at Scotts Miracle-Gro
- Faisal Zanjani, senior global director of marketing and strategy at Coca-Cola
Lucky Generals and UK organization timeTo have launched a campaign to remind Cannes Lions attendees about #MeToo, with ads at Nice airport in France that feature possible conversations at the event that could be construed as sexual harassment and all end with the question, "Where do you draw the line?" The global push includes a video where a woman at the festival is pressured by a male colleague to stay at a party and finally share a cab, with each of his unacceptable remarks accompanied by a red line appearing on screen.
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