Cheetos revealed a teaser of its Super Bowl spot, which features Ashton Kutcher opening a brown envelope and staring in shock at some blurry photographs and an empty bag of Cheetos Crunch Pop Mix before saying, "I knew it." The brand hasn't yet disclosed the agency behind the creative.
Dole's latest series of spots for Fruit Bowls from Wild Combination, in partnership with Spark Foundry, Peppercomm and High Wide & Handsome, continue the brand's campaign where people use the words "fruit bowls" as code for something else. The "Normal-ish" ads show people adapting during the pandemic, with a mom working from her garage and a dad working out with his children as weights and all end with the line, "I'll fruit bowl to that."
McCann Worldgroup's Elav Horwitz highlighted four trends from CES that marketers should watch -- contactless screens, advanced haptics that enable virtual sensations, robots as the next evolution of virtual assistants and augmented reality experiences. "Brands need to re-imagine innovation and create personalized options," Horwitz says.
Joan Creative's 60-second animated spot for advocacy group Science Moms asks viewers why they believe the expertise of doctors, plumbers, fitness instructors or mechanics but not 99% of climate scientists who agree that the climate is being negatively affected by humans. The ad urges people to take action on climate change, and Joan Creative's Bryce Hooton explains, "It's a very common sense approach, but that's exactly what we need right now -- common sense."
Camp + King created a "The Right Agent Every Step of the Way" campaign for Re/Max that features 12 ads and is running across TV, social, radio and digital. The spots humorously highlight how the brand's agents help homebuyers and sellers, such as a 30-second "Photo" ad that shows the disastrous results of a couple taking photos of their home.
Lexus partnered with Twitch star Fuslie on a two-hour Twitch livestream that invited almost 23,000 viewers to participate in a poll to vote on a customized version of its 2021 IS sedan. A second Twitch livestream on Feb. 17 hosted by Fuslie will reveal the finished custom design, and the effort is part of the automaker's "All In" campaign, which includes TV ads, social content, a documentary-type video and influencer collaborations.
Jan Jacobs and Leo Premutico, co-founders and chief creative officers of Johannes Leonardo, offer 13 lessons from 13 years since founding the agency. "If you show clients you care, you will be surprised about how honest you can be with them, and them with you," the pair write, adding, "Bring your uniqueness, your weird, your ideas."
Mother US CEO Peter Ravailhe talks about why the agency is launching Media by Mother, which will be led by former WPP executive Dave Gaines and former Accenture executive Will Heins. Ravailhe explains that the agency will tackle problems in the current media agency world that he describes as "a lack of ambition, a lack of rigor, a lack of, quite honestly, respect in how media companies viewed the customer, the client and the way media companies incentives were all misaligned."
Rob Reilly announced his departure from McCann Worldgroup to join WPP as global chief creative officer and talks to Ad Age about the move. "I'm leaving this agency in the best shape with great talent," he says, adding, "Now I hopefully can inspire, challenge and help grow a bunch of other amazing networks to do great things."
TV ad measurement platform iSpot.tv has purchased video advertising analytics firm Ace Metrix and will be integrating operations to offer brands "cohesive ad measurement at all stages of the advertising life cycle," says Ace CEO Peter Daboll. CEO Sean Muller says iSpot "plans to roll out specific brand impact [measurement for] every streaming platform and across linear."
- Page 1