USA Today, The New York Times and The Daily Beast are a few of the increasing number of publishers offering ads based on the emotional responses expected by consumers related to nearby online content. Some ad buyers consider the emotion selections such as amused, sad or informed to be interesting targeting selections, others consider it to be a metric that's too vague and most say that such purchases should be part of a broader ad selection methodology, writes Sara Jerde in Adweek.
Former AppNexus CEO Brian O'Kelley urged the Senate Judiciary Committee to break up and regulate social media giants such as Facebook and Google. Antitrust law currently measures consumer welfare with prices, O'Kelley said, and doesn't take ad-supported services into account, a loophole that he says needs to be closed.
Conde Nast has launched Prime Web, allowing its Spire advertising customers access to a selection of commerce-enabled and video ad units. Spire already requires a minimum expenditure of $20,000, and Prime Web will raise that bar to the neighborhood of $250,000 for a guarantee of performance in key metrics like sales and store visits.
Mozilla is launching a tool to block fingerprinting in its latest Firefox release, a feature that users will love and ad tech won't. The tool prevents the collection of information, such as browser and computer data, that helps advertisers profile consumers.
This infographic from Vamp summarizes this year's most important influencer statistics to date, including that 61% of consumers engage daily with influencers, 87% have made a purchase based on an influencer's recommendation and that searches related to influencer marketing have spiked 1,500% over the past three years. Some 57% of marketers report that influencer marketing is more effective than brand-created content and 48% say the relationship an influencer has with their audience is the most important reason for choosing them as a brand collaborator.
Apps for banking are more confusing than helpful, a study by Forrester Research finds, with too many mundane alerts and separate pages or apps for content. Peter Wannemacher, the company's senior analyst, also suggests that apps need to integrate more with the rest of consumers' lives by offering services such as budget tracking.
Apple is launching Privacy Preserving Ad Click Attribution for its Safari browser that would supersede traditional pixel-and-cookie ad monitoring and give consumers more privacy as they search and purchase items across the internet. While advertisers will still be able to acquire attribution data, third-parties like browser vendors, ad networks and search engines will have less access to data on specific users.
Advertisers are expected to lose $42 billion of ad spend globally in 2019 due to fraud, which includes in-app, mobile and online, and represents a 21% increase over 2018, according to Juniper Research. The firm attributes the increase to more sophisticated online scams and smaller advertisers lacking anti-fraud acumen and expects the trend to continue as online ad inventory outpaces demand.
Comcast Technology Solutions, a division of Comcast Cable, has designed a self-serve global platform with a variety of tools to ease the workflow between creative, media buying, delivery, traffic and reporting that can be optimized for linear and digital media. The service is integrated into FreeWheel, Mediaocean plus other platforms and is currently in beta with 19 media agencies.
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