Twitter is urging marketers in a post to focus on content that informs, connects, entertains and helps people in the wake of the coronavirus pandemic and provides examples from leading brands such as Pinterest, Clorox, Salesforce and LinkedIn. The social platform also released a guide to help brands more effectively use social media data, and details key elements for an effective program, ranging from social media and IT knowledge to the ability to educate and advocate.
Beauty brands are posting more content on TikTok to leverage the popularity of the channel's how-to tutorials with younger consumers stuck at home. The brands are tapping into hashtags such as #makeuphacks and #selfcare which have garnered more than 2 billion and 2.9 billion views, respectively, writes Liz Flora.
Facebook has pledged to give $40 million in grants to 10,000 small businesses in the US that have been affected by the coronavirus pandemic. The social platform is also launching gift card and fundraising tools to enable companies to generate cash flow and donations.
Sporthiatus is a new platform whose goal is to pull in all the learnings, innovation and best practices going on in our business when we have no games. They are looking for content, best practices and ideas. Check it out here and email them at firstname.lastname@example.org
EA Sports seeks a Data Analyst. Skills: Produce strategic insights to help partners (e.g. Marketing, Brand, Development, etc.) make informed decisions regarding live content performance and feature investment. Present analysis conclusions to business stakeholders in a clear, interpretable, and actionable way. Work with large, distributed data sources to conduct analyses. Provide guidance to product teams regarding data capture needs and ensure the analytics team has sufficient telemetry available to answer important business questions. Requirements: BA or BS in economics, mathematics, statistics, information systems or a related field. One or more years of work experience in a data-driven role, demonstrating expertise with data to find insights and improve decisions. Experience in a consumer products-oriented industry; gaming, entertainment, or e-commerce is a plus. Excellent SQL skills, including experience querying large datasets on a platform such as Redshift is a plus; experience on a big data platform such as Hadoop or Splunk is a plus. Experience in data mining and statistical modeling. Experience with data visualization applications (e.g. Tableau, Power BI, Shiny). Experience with programmatic data analysis tools (e.g. R, Python). Knowledge/interest in EA Sports' franchises (specifically Madden) is a plus. Details here.
Bleacher Report seeks a Coordinator, Integrated Strategy. Responsibilities: Work closely with account executives and sales planners to leverage account intelligence and market feedback to help inform our solutions strategy. Clearly communicate advertiser goals, share insights and initiate brainstorm meetings with the Content Strategy team to develop custom programs that solve client goals. Build proposals and aid in client presentations. Be an active member of the larger Integrated Strategy team, participating in brainstorms and sharing insights. Aid in the creation of big ticket media packages for our tentpole events throughout the year. Support all elements of the campaign fulfillment process by facilitating all prelaunch, launch, and in flight campaign responsibilities for sponsored and branded content programs. Requirements: 1-2 years minimum experience working in digital/social media. Working knowledge of the general sports landscape. Strong attention to detail and organizational skills -- trust and respect the process. Must be a team player with the ability to collaborate on projects as well as excel independently. Clear and effective communicator. Possesses strong quantitative and analytical skills as well as creative problem-solving abilities. Details here.
Lowe's is encouraging people to #BuildThanks by creating DIY signs expressing appreciation for first responders during the pandemic and displaying them in their yards, and sharing images on social media. The push directs consumers to a dedicated site where they can find guidance and inspiration to help them build signs from things they might already have at home and the brand is investing $100 million to support employees, communities and customers.
EMarketer has revised its 2019 mobile ad spending statistics in the wake of China's slowing economy. The research firm is now reporting US mobile ad spending increased 23% to reach a total of $87.30 billion, rather than $99.21 billion previously predicted, and accounted for nearly two-thirds of all US digital advertising expenditures.
Snapchat is reporting a 36% increase in installs for app ads and a 19% increase in swipe-ups during the past month, along with a 50% increase in video calls, a 25% boost in time spent using Lenses, and more messages, group chats and Discover content engagement. The platform is also reporting heightened interest in online shopping for athleisure, pet products and home goods, food delivery, fitness and wellness, mobile gaming and hobbies.
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