Evan Lauterborn provides a guide to setting up Facebook Pixel, using screenshots to explain how to install "Facebook Pixel Helper" and how to use the tool to optimize tracking and targeting. "Taking the extra time to thoroughly set up your Pixel will pay off in the long run," he writes, adding, "Feeding Facebook Ads Manager as much user data as possible via the Pixel will ensure it has learned enough about who to target within your specified audiences."
Pinterest has enhanced its Lens capability, so individuals searching and using object recognition can now find 2.5 billion home and fashion products, and it is also boosting its e-commerce capabilities with shoppable Pins in search results, which feature products, prices and direct links to individual retail sites for purchase. According to self-reported Pinterest research, 80% of users begin with visual search when shopping and 85% of respondents value visual information more than text.
A new study finds that mobile accounts for 95% of ad views and that even though the number of influencers on Instagram has increased 33%, marketers are putting upwards of 60% of their advertising budgets into Facebook's News Feed. Socialbakers, which performed the study, recommends marketers shift more ad spending to Instagram, citing Walmart's rise to become the second quarter's most frequently mentioned brand.
Restaurant chain El Pollo Loco is celebrating Hispanic Heritage Month by digitally restoring five murals across Los Angeles with augmented reality filters using Snapchat. "Hispanic heritage is not a moment in time, it is what has shaped who we are as a company and how we put our values to practice by serving our customers and communities," says CEO Bernard Acoca.
In the wake of escalating third-party data restrictions and regulatory limits on its AddThis tool, Oracle is integrating CX Unity and BlueKai data management platform and ID graph with its customer data platform, to enable marketers to correlate device-level prospect data to customer data and glean relevant targeting insights. "[W]e built a customer intelligence platform that provides the scale, speed, security and precision needed to make every customer interaction truly matter," Oracle CX Cloud's Rob Tarkoff tells Adweek.
The value of remote payments, conducted primarily via mobile phones, is expected to surpass $6 trillion by 2024, a 53% increase from current totals, and 21% of global purchases will be done via laptops, PCs and connected TVs during the same time, according to Juniper Research. Average transaction values via mobile phone are, however, expected to decrease because of the heavy use of these devices for ticketing.
Google is bolstering its AdMob software development kit with details regarding ways users interact with the application, its content and rewarded ads and includes advanced metrics. Also, an AdMob API that features publisher programmatic reports is in beta-testing.
Amazon is testing a self-serve platform for its Sponsored Display Ads, which enables marketers to target consumers on its site and on other sites and apps. The ads are being sold on a cost-per-click basis with no minimum required spend, however one marketer says there's no ability to custom target the ads by audience.
Some 67% of marketers plan to boost their online ad spending in 2020, according to an RBC Capital Markets September survey of 2,000 professional conducted with Ad Age. Many are increasing their spend on Google (56%), Facebook (46%) and Snapchat (22%), and Facebook and Google grabbed the top spots for return on investment.
Analysis by Convince and Convert of an annual report from Edison Research and Triton Digital reveals that Americans ages 12 to 34 have decreased their use of every social platform this year, apart from Snapchat, which has remained steady, and Instagram, which experienced a slight increase. Julia McCoy offers advice on how social marketers can respond to this trend, including creating content that communicates authenticity and transparency to imbue trust and create a supporting community around your brand.
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