Amazon plans to offer video ads on its shopping app that enable companies to tailor messages based on search query results and has been testing them on Apple's iOS platform, according to reports. One source said Amazon is requiring a $35,000 budget to run the ads at 5 cents per view for two months, and another noted that rates will vary by category.
Mobile sites across the Asia-Pacific region are falling short in three out of five key measures, including conversations and the speed with which consumers can find products they're seeking, a study by Google and Accenture reveals. Slow load times are another big problem, with conversions dropping 20% each second after the initial three and all countries reporting load times at least two seconds longer.
The wild success of "Fortnite" served as a lesson for Epic Games on the value of cross-platform play, says CEO Tim Sweeney. The experience spurred the launch this week of Epic Online Services, facilitating the development of games that can be played across smartphones, PCs and consoles.
Every minute, millions of emails and texts are sent, and millions of videos are watched, according to a snapshot by media consultants Chadd Callahan and Lori Lewis. Each internet minute underscores the fight for consumers' attention, and the numbers are going up, Eric Griffith writes.
Hilton and VaynerMedia have released a video series to mark the 50th anniversary of John Lennon and Yoko Ono's Bed-In for Peace and extend the spirit of the honeymoon activists into Hilton's mission today. "Room 702" touches on sustainability, workplace culture and acceptance with inspiration from Hilton team members.
Reddit's new ad products are attracting brands such as Pernod Ricard's Absolut, which tested various length mobile and desktop video ads in subreddit forums and was impressed with video view and completion rates. "This experience has proven that the platform could deliver extremely solid results," said Simon de Beauregard, Pernod Ricard's US director of engagement.
Facebook and Google captured 56.4% of internet ad spending and 24.5% ($144.6 billion) of worldwide ad dollars in 2018, according to a WARC Global Ad Trends report, and they're reducing the funds available to other media firms as, for the first time, overall ad spend drops. EMarketer recently adjusted its figures for Amazon, Facebook and Google and expects them to account for nearly 70% of digital spending in the US by 2021.
Apple is preparing to unveil its streaming TV service in the week of March 24 as it enters the increasingly crowded contest to take the place of linear TV. The move comes as the market surges, with more US households subscribing to streaming services than to cable and the average customer holding three streaming accounts.
Evolv Technologies plans to develop its machine-learning technology and services for A/B testing of digital ads with a newly announced $10 million after a round of Series A fundraising. The company has also acquired the Sentient Technologies spinoff Sentient Ascend.
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