Marketers need to exercise caution when selecting emojis as the "seemingly innocent images" can have different meanings for political, age and geographic groups and subcultures, write Ashley Cooksley and Elizabeth Koenig. For example, the baseball cap symbol represents a lie among the hip-hop community, and the two warn that "if brands are looking to create a credible voice online, they need to understand the context surrounding emojis."
Amazon generated nearly $8 billion in ad sales, along with sales of other services, during the second quarter, marking 87% year-over-year growth. Amazon Chief Financial Officer Brian Olsavsky attributed the increase to its "over 40 new features and self-service capabilities," such as regional sponsored product campaigns and expanding services in Europe, Australia, India, Japan and Saudi Arabia.
The Audience Solutions feature of Google Ad Manager will soon feature new analytic tools to help publishers and brands with media networks manage first-party data. Audience Explorer shows audiences by factors such as browsers or platforms, Scorecard Table offers audience segment profiles and Segment Overlap and Comparison identify differences and points of commonality.
Pinterest generated $613 million in revenue for the second quarter, a 125% year-over-year increase, while its US monthly active users dropped 5% compared with Q2 last year. Executives attributed the downward turn of new members to the COVID-19 vaccinations combined with the reopening of brick-and-mortar stores and other venues.
Snapchat has enhanced its Snap Ads Manager with a Campaign Lab tool. Brands can use the tool to conduct split tests, view results to determine which works best and receive recommendations based on past tests for actionable steps.
Amy Houston explores how brands such as Spotify, Calm, Starbucks and Google are using GIFs on social media to playfully engage with audiences by telling stories and even showcasing products and events. "Standing out from the crowd, being consistent and showing products in a modern way are all factors brands need to consider in their social strategy -- and GIFs can be an excellent way to encompass that," Houston writes.
An Australian Shepherd named Secret has gone viral on TikTok for her creative skills. A clip showing the dog painting a picture of a flower with a brush between her teeth has attracted more than 76.7 million views and 15.3 million likes.
The 42nd Annual Charity Golf Classic will be held Aug. 23 at Pine Lake Country Club in West Bloomfield Hills, Mich. It's an opportunity to meet some of the great stars of the NFL and support key charity initiatives. Brand and golf sponsors welcome. Contact Rachel at firstname.lastname@example.org
Based in Boston, Shooting Touch is looking for a dynamic, diverse, seasoned professional for a fast-paced, growing and award-wining sport-for-development global organization. This individual must share a passion for the power of sport, public health and its impact as a social change agent in under-resourced populations and communities around the world. The executive director is the primary management leader of Shooting Touch. The executive director is responsible for overseeing the administration, programs and the strategic plan of the organization. Other vital duties include fundraising, marketing and community outreach. The position reports directly to the chair of the board of directors. General responsibilities -- board governance: Works with the board of directors in order to fulfill the organization mission. Financial performance and viability: Develops resources sufficient to ensure the financial health of the organization. Responsible for fundraising and developing other revenues necessary to support Shooting Touch's mission. Organization mission and strategy: Works with board and staff to ensure that global mission is fulfilled through programs, strategic planning and community outreach. Responsible for the design and implementation of Shooting Touch's programs that carry out the organization's mission. Organization operations: Oversees and allocates appropriate resources to ensure that the operations of the organization are appropriate. Professional Qualifications needed: A bachelor's degree. Transparent and high integrity leadership. A connective, passionate belief in Shooting Touch's core mission and proven outcomes. Five or more years of senior nonprofit management experience. Experience and skill in working with a board of directors. Previous success in establishing relationships with individuals and organizations of influence including funders, partner agencies and volunteers. Please submit cover letter and resume to: Alex Gallagher -- Chair, Shooting Touch Board of Directors, email@example.com
The Northwest Conference is seeking applicants for the position of Assistant Commissioner. The Northwest Conference is an NCAA Division III conference composed of nine member institutions in the states of Oregon and Washington, and one affiliate member in California. The position will be located on the Hillsboro campus of Pacific University in Oregon. The position is full-time, 12 months, and will report directly to the NWC Commissioner. The role is also involved in all aspects of the conference's day-to-day operations and administration of publicity, brand initiatives, compliance and championships for the 20-sport conference. Specific responsibilities include: Develop and administer effective strategies for promoting the competitive success and academic reputation of conference members. Assist in the development of the Northwest Conference brand and strategic plan. Manage all publicity for the NWC utilizing the conference website and social media platforms. Support the conference members' publicity initiatives, utilizing industry standard methods and best practices for NCAA Division III conferences. Primary liaison with conference Sports Information Directors. Serve as conference liaison for assigned sport committees. Coordinate and oversee championship operations between the host and the NWC Office. Manage the conference award program. Performs duties independently with minimal supervision, operating from specific and definite directions and instructions. Attention to details is a must. Education and/or experience: Bachelor's degree is required. Graduate degree is preferred. Minimum of 2 to 3 years of experience in a conference office, athletics administration, marketing or event management is preferred. Details here.
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