Panda Express has unveiled augmented reality filters, "Celebration of Good Fortune," on Instagram and Facebook to ring in the Lunar New Year. The five AR filters feature cultural traditions relating to the holiday, such as red envelope surprises, lion masks and seeing off evil spirits with firecrackers, and the brand is also running a sweepstakes with a grand prize trip to Universal Studios Hollywood in 2021 to celebrate the holiday.
Ann Smarty outlines three social media trends that will present opportunities brands in the new year, including a focus on the stories formats on Facebook, Instagram and WhatsApp. "Interruptive experiences" are losing their appeal and can be replaced with more personalized efforts thanks to advanced tools, and augmented reality "enables brands to create one-of-a-kind, immersive experiences, which facilitates even more connection and brand-building opportunities," she writes.
Privately-held TikTok generated $176.9 million in revenue in 2019, which is 71% of the total it has garnered since the app launch, and its $88.5 million in fourth-quarter earnings were six times higher than a year prior, according to Sensor Tower estimates. The app held the second spot for number of 2019 downloads on the Apple App Store and the Google Play store, and Sensor Tower attributes most of its earnings growth to ad sales and in-app purchases.
Delta Air Lines has unveiled virtual queuing to its app, which alerts travelers when their seat is boarding. Delta says passengers can relax nearby instead of crowding at the gate while waiting.
Pop-Tarts, with MRY, is making its Super Bowl debut with a 30-second spot following the first half's two-minute warning that touts its new Pop-Tarts Pretzel and stars Jonathan Van Ness from "Queer Eye." A 15-second teaser shows Van Ness having a meltdown at a snack table on set, screaming that "Somebody needs to fix this!" when everything on display is deemed too dry and boring.
To help people keep their New Year's Resolutions past Jan. 19, known as Quitter's Day, Chipotle is sharing a free entree code on Twitter for its new Lifestyle Bowls. The fast-casual chain added Whole30-compliant chicken and Supergreens salad mix to its existing line of bowls.
Instagram is centralizing video uploads to make it easier for developers to submit long-form videos to IGTV. Based on user feedback, the platform said it is removing the IGTV icon because few people used it.
Ad buyers and brands are rattled by the fact that Chrome is eliminating cookies and they're "losing their foundational tracking mechanism," Alison Weissbrot writes. She contends Google's Privacy Sandbox solution is "still too theoretical" and suggests marketers start the changeover process by considering first-party data usage, rethinking targeting and optimization and considering new measurement techniques.
Facebook has disbanded a team it had working on possible WhatsApp ad integrations, which also caused the messaging service's founders to resign nearly two years ago, according to The Wall Street Journal. Facebook has plans to develop Status ads and is working on revenue-generators, such as tools for businesses to connect with consumers.
TiVo's Video Trends Report for Q4 2019 finds the favorite video bundle to be Facebook, YouTube and pay TV, followed by Facebook, Netflix and YouTube. The top 11 bundle choices all included at least one ad-based video on demand service, according to the report.
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