Mobile video platform TikTok is growing in popularity and attracting advertisers with native video ad opportunities. Timing is key for these types of ads, Alex Khan writes, noting that "short and snappy creatives with a clear call-to-action work best" are best for native ads.
High up in the natural wonder of the French Alps, the climbers who spend their days among the rock faces and glaciers have come to a grim conclusion: The mountains are falling down around them. In the Mont Blanc range, a magnet for mountaineers in the summer, many popular routes up or through the peaks have become too dangerous to take because of the risk of falling debris.
"It's going quickly. Ten years ago, I'd have never thought that it would accelerate like this," said Ludovic Ravanel, an academic at the University of Savoie Mont Blanc who has been studying major rockfalls in the area. "And if you look at the predictions from my climatologist colleagues, for the next 10 to 20 years, it's only going to get worse," he told AFP. Read more.
USA Hockey seeks a Manager, Program Services. The Manager, Program Services will provide education and resources to local USA Hockey member associations to support all aspects of youth hockey growth and association business operations. Essential functions and responsibilities include, but are not limited to: Membership and Program Development; establish and maintain relationships with District, Affiliate, local association and industry leaders. Provide support to local leadership on growing 8 and under hockey through the development of tools, best practices, program development and leveraging data. Learn more.
Mobile Passport is a free mobile application that lets users enter their information exactly as they would at a Customs kiosk, without waiting in a long line. On average, more than 30,000 travelers a day returning to the US use the system, which is accepted at 27 airports and four cruise ports.
Apple's upcoming iOS 13 update to CarPlay includes a rearrangement of the menu bar and changes to the phone and music apps. A calendar app, improved navigation options and settings aimed at minimizing distractions while driving are among the other new features.
Applebee's parent Dine Brands Global has selected DoorDash as its national delivery partner, offering DoorDash delivery from 1,300 of its approximately 1,700 US locations. The deal, which doesn't require Applebee's to stop using other delivery apps, lets the restaurant chain keep control of customer data and requires customers to pay a service fee, which keeps profitability on a par with dine-in guests.
IAB's fifth annual Podcast Upfront in New York on Oct. 16 will see debut talks from Pandora, WarnerMedia Podcast Network and WarnerMedia's The Roost and presentations from returning companies, including ESPN, Meredith Corp., iHeartRadio, NPR, Market Enginuity, Slate, Midroll/Stitcher, Authentic, WNYC and Westwood One. "The IAB Podcast Upfront has been an essential driving force in elevating this rapidly-growing medium by offering a marketplace that educates, raises awareness and provides an opportunity for brands, media buyers and digital audio content leaders to come together to strike valuable partnerships," says IAB President Patrick Dolan.
TikTok continues to top the charts for app downloads and its active user numbers, time spent on the platform and user engagement continue on an upward trajectory, especially with 16- to 24-year-olds, writes Sudipto Ghosh. He argues that these make TikTok "unique in its offerings, enabling any user to mimic engaging content that suits all types of audiences."
Facebook has started offering movie reminder and movie showtime ads, which consumer can click to learn more about films and purchase tickets. Studios have been testing the ads, and Universal Pictures reported a significant uptick in showtime lookups and tickets purchases when it used the Facebook formats for "The Grinch."
Toyota's video ad campaign on Pinterest for the 2019 Avalon resulted in millions of impressions coming from a 53% rate of viewing through the ads. The campaign for the luxury sedan targeted millennials and Gen Xers, and surpassed static and video campaign benchmarks.