Google is testing a new ad extension to track weekly traffic on websites. The company has declined to comment or supply details, and it's uncertain whether the feature will work outside of brand searches.
Huawei has applied for trademarks for Hongmeng, its new operating system that will replace Android. The new OS is expected to be ready in a few months as the Chinese tech giant finds ways to work around the US ban of its technology.
An Instagram account, @justaconstructionguy, created by a man called Omar in Austin, Texas, went viral and, before being outed as fake, garnered 366,000 followers due to his daughter seemingly challenging him to become an influencer on the platform. However, the account is actually a creative campaign from local coffee shop, Austin's Cuvee Coffee, in collaboration with agency Bandolier Media.
The University of Florida seeks a Director of SEC Network & Broadcast Production. This position will lead the initiative for the Florida Gators in the day-to-day SEC network operations at the University of Florida Athletic Association, Inc. with a creative and innovative approach. The position's primary responsibilities include producing and directing live broadcasts for platforms of the SEC Network while crewing and organizing broadcasts and serving as a liaison between the UAA, the SEC Network and ESPN.
World Blood Donor Day is being observed today to highlight the importance of saving lives through blood donation. Facebook has launched a tool to connect donors with blood banks, and the American Red Cross began the Missing Types campaign with partners who are dropping the letters A, B and O from their names to show the need for donations.
Buildbox, a no-code gaming developer, has been acquired by AppOnBoard, and the two are working together on a tool suite that will expand gaming development to those without coding backgrounds. AppOnBoard makes playable ads for mobile games, while games made with Buildbox's tools have been downloaded an estimated 3 billion times.
In-app video spots generate a 7.5 times higher click-thru rate compared to display ads, Smaato and Liftoff report. The research also reveals that rewarded video ads are up to 86% cheaper than overall video ads, with similar key performance indicator conversion rates.
Wibbitz, an automated video creation firm, has released a Lightbox product that provides marketers with tools and templates intended to enable them to easily create their own video content across social, apps, online retail pages and more. The product "will make video an even larger part of our everyday experience by giving people the ability to create professional-looking videos in their favorite apps," says co-founder and CEO Zohar Dayan.
MediaMath has teamed with IRIS.TV to create a buy-side programmatic contextual video ad targeting solution, an industry first. "Publishers and advertisers can now match premium content with relevant video advertising in real-time and across multiple platforms, ensuring a better overall experience for the viewer," says MediaMath's Mike Fisher.