Native video is expected to account for 38% of US digital video ad spending in 2019, with all native display ads accounting for nearly 63% of total display ad spending, according to an eMarketer report. Social platforms still make most of their video ad revenues on native outstream formats, but that number is expected to decrease from 99.5% in 2017 to just over 96% by next year.
Chinese media is reporting that Amazon is withdrawing from its e-commerce market, with an official announcement expected this week. Local companies such as JD.com and Alibaba have a long history of dominance in the region, leaving Amazon controlling .08% of e-commerce compared to their combined 85%.
This infographic from Unmetric examines brands' social activity for Mother's Day from 2013 to 2018 and reveals that 52% of social posts were made on Facebook and that hospitality brands were the most active followed by retail. Additionally, 87 of Instagram's top 100 posts for engagement included images and attracted twice as many interactions than posts on Facebook.
The upcoming Harry Potter: Wizards Unite game creates an artificial reality of beasts and magic using smartphone GPS technology similar to that made famous in Pokemon Go. Niantic has teamed up with WB Games San Francisco to developing the app as part of Portkey Games, and the companies expect to release it before 2020.
Spatial Orchestra, a new Apple app from the Cinema-Sonic orchestra and TCW, uses spatial audio and augmented reality to let users feel as if they are on stage during a live symphony. The app works on iPads and iPhones that are compatible with ARKit, and a version for desktops also exists.
Steve Morris is a software developer who specializes in "left-field solutions" and now wants to use Bubblr to change the internet. His idea is to empower the little guy, rewarding content creators, protecting users' privacy and building an audience with an "app factory" that creates branded content.
A completely redesigned Mixer app, which debuts today on iOS and Android, features push notifications, faster uploads, more display options and interactive features. Microsoft said the redesign was driven by feedback from consumers.
Twitter CEO Jack Dorsey says the platform works best as an "interest-based network," where individuals see content that's most relevant to their interests instead of being incentivized to follow and be followed by other users, writes Anthony Ha. "More relevance means less time on the service, and that's perfectly fine," Dorsey says, adding that it can still adhere to its business model and serve ads with related content.
Facebook has simplified its Ads Manager interface to improve navigation and simplify campaign management and is offering a new cost cap bidding strategy. Later this year, Facebook plans to implement Business Manager changes to make it easier for agencies to onboard new clients, organize assets and look at past reports.
Restaurant personalization platform Mobivity serves 36,000 locations and 17 million people, representing growth that helped boost its annual recurring revenue more than 42% to $12.2 million last year. Mobivity's products allow access to records from points of sale, customer habit analysis and messaging apps to increase customer and employee motivation.