Marketers are wise to move out of a siloed approach and integrate out of home with mobile media, which is now used by some 4 billion individuals worldwide, writes Christophe Collet, CEO of S4M, a mobile tech firm. "By combining public ads with measurable results provided by mobile data, [marketers] maximize brand recall and engagement, reinforce their messaging, and enhance campaign efficiency," he writes.
The Vie "Chip Shot Challenge" is a fun and easy way for golfers of any age and skill level to raise money for the PGA of America's Golf Emergency Relief Fund, providing financial assistance to thousands of golf industry workers affected by COVID-19. Participants can win a grand prize of a private dinner and a round of golf with PGA legend Jim Furyk at TPC Sawgrass in Florida. Details here.
A recent study conducted by OpenX and The Harris Poll points to shifting consumer sentiment regarding social platforms. The study found 61% of respondents first use the open web to discover "high-quality content," while 31% first turn to major platforms like Facebook, Instagram and YouTube. Compared to last year, 31% say they use Facebook less, while 26% say they'll decrease their Facebook time going forward.
Girl empowerment brand GoldieBlox is teaming with Lyda Hill Philanthropies' IF/THEN project on a virtual "Curiosity Camp" on YouTube and the brand's site, which features experiences and content for girls related to science, technology, engineering, math and arts. Experiences include finding virtual "Easter eggs," such as a treehouse from which to study the moon, and puzzle sessions with biomedical engineers and video game creators.
Driven by consumers being stuck at home because of the coronavirus, first-time installations of apps totaled 71.5 billion during the first half of 2020, a 26.1% increase over 2019, Sensor Tower reports. The increase in mobile app installs drove e-commerce spending up 23.4% to $50.1 billion globally.
Comedian George Lopez has a new stand-up comedy special on Netflix called "We'll Do It for Half" -- a phrase that got him into hot water with the Secret Service on social media earlier this year. He says representation is important for the Latinx community: "The ability to see someone that looks like you goes a long way" and the special "will be seen by more people, I think more than all of my other specials combined."
L'Oreal Group is following Estee Lauder into livestream shopping as the beauty industry adapts marketing during the coronavirus pandemic. Shopping platform Livescale has benefited from e-commerce partnerships, and livestreams often include tutorials, giveaways and shipping deals.
Marketers who want to engage with a slice of TikTok's 800 million users worldwide should think beyond branded account creation, writes BEN CEO Ricky Ray Butler. He suggests brands "weave themselves into existing communities and conversations" via influencer partnerships and challenges and by "sponsoring content houses."
Pathmatics has compiled a running list of brands that are pulling ad spending from Facebook and Instagram for July or longer and estimated their buying power. Some of the biggest spenders include Clorox, which spent $2.68 million on Facebook in the second half of 2019, Diageo, which allocated $3.7 million to Instagram in June and Hewlett-Packard, which spent $4.67 million for Facebook ads last July.
TikTok is one of 59 Chinese-made smartphone apps facing a ban from the government of India over data privacy issues and threats to national security. India is TikTok's largest market outside of China, with 120 million users, but fighting along its border has left the two countries in an uneasy relationship.