Some 55% of global travel marketers intend to increase their advertising spend on Instagram and Facebook this year, prioritizing the platforms above other channels, per a survey by Sojern and Dynata. More than half of respondents plan to invest in Facebook Travel Ads, and 50% intend to focus on Instagram Stories.
Verizon Media has expanded its native Moments ads to include features such as gaming, carousels, shoppability and 360-degree experiences. "Our Moments formats allow us to give customers exciting canvases to connect with mobile users, allowing full-screen interaction placed in premium content to reach optimum brand and performance goals," Verizon Media's Stuart Flint said.
The Google Maps Android feature that allows people to stay up to date on frequently-used businesses is now available on iOS. A "Follow" button in the app's search results puts businesses in a "For You" section, which will then display offers, events and other developments.
Mobile accounted for 47% of global in-app video ad spending last year, up sharply from 17% in 2017, a PubMatic report states. Meanwhile, in-app header bidding impression volumes surged more than 300%.
Scientists from the University of California and Google have achieved an 18.6% word error rate improvement in a model commonly used for speech recognition. A technique for spelling correction using text-only data helped the model catch more uncommon words.
Parents are an important target audience for many brands, but the diversity within the segment can pose a challenge for even the savviest of marketers. Here are five brands that have excelled at reaching different kinds of families.
Tailored product recommendations based on previous purchases can stimulate repeat customers, Thomas Griffin writes. Retargeting also helps get consumers back to what they were looking at before, and personalized videos in the form of Instagram Stories create an appeal for audiences.
A Facebook video of a mom who was called into the principal's office about her 18-year-old daughter only to discover she wasn't in trouble but had been accepted into college has gone viral. The clip shows LaJuana McCree's delight at the news, which culminates with some triumphant twerking.
Verizon Media has upgraded Moments, its native suite for mobile ads, with the addition of two features. Touchpoint ad units cater to e-commerce advertisers with shoppable experiences, and Playable ads offer interactive previews to let users sample games before downloading.