A quarter of consumers in North America say poor personalization experiences have led them to stop buying from brands, a number that rises to 35% among millennials, according to research by Broadridge Financial Solutions. Some 35% of all respondents said marketers must provide better communication.
In line with the Time's Up and Annenberg Inclusion Initiative's 4% Challenge, Paramount Pictures Chairman and CEO Jim Gianopulos announced that the company will boost its efforts in diversity across storylines, vendors, shooting locations and crew. The initiative includes film, TV and animation.
Recent diversity reports from the biggest tech companies reveal that less than 5% of their employees are African-American, highlighting the racial imbalance that exists in the industry. Dalvin Brown writes of several successful black tech professionals, including Jewel Burks Solomon, Erica Joy Baker and Black Girls Code's Kimberly Bryant, who are working to expand STEM opportunities for blacks through a variety of initiatives.
Communications, preparation and collaboration with scientists leading up to the 2017 solar eclipse led to Duke Energy's World of Energy's campaign winning a 2018 Silver Anvil award. "We are PRSA members and it just came to us that this event, with all the communications and PR work over a year's time, would be at least worthy for competing for a Silver Anvil," said Chris Rimel, who managed Duke Energy's nuclear communications team in South Carolina during the campaign.
Bud Light's war games marketing of its ingredients that began during the Super Bowl was designed to reach a broad audience with a nondivisive, noncontroversial message, said Andy Goeler, Bud Light's vice president of marketing. "It's a conversation that we wanted to start about ingredient transparency," Goeler said.
Allstate, which owns SquareTrade, has purchased cellphone repair business iCracked for an undisclosed sum. The purchase may open the door for SquareTrade to add on-site repair services to its offerings.
Google reports that display ads developed using its Accelerated Mobile Pages system perform better when shown on AMP web pages. The company reports that Volkswagen experienced a 48% rise in click-thrus when an AMP display ad was run on an AMP page.
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A visual guide from Spiralytics demonstrates how business-to-business marketers can incorporate infographics into their content marketing to boost lead generation. It recommends that marketers use colorful infographics on social and in email campaigns, and outlines the newest formats.
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