Marketing
Top stories summarized by our editors
10/15/2019

Reddit has announced a content-sharing deal with Snapchat, enabling its users to share their posts -- only those that are work-safe and from communities in good standing -- on Snapchat. The shared posts will be labeled with a sticker featuring the Reddit logo, and Snapchat users will then be driven to the Reddit app to view them.

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Reddit, Snapchat, Snapchat
10/15/2019

As Disney settled on Omnicom and Publicis Groupe to handle its estimated $2.2 billion global media, the company has launched a Twitter campaign for its new streaming service, which CEO Bob Iger called "the most important product that the company has launched in ... quite a long time."

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Publicis Groupe, Twitter
10/15/2019

E.l.f Cosmetics' sponsored hashtag challenge on TikTok, #eyeslipsface, has garnered 1.6 billion views in a little over a week and the challenge is still running. The campaign, from Movers+Shakers, includes a 15-second video showcasing an original song and encourages users to share their own content, and the brand's marketing chief Kory Marchisotto says, "TikTok has been a fantastic, innovative partner - they are willing to lean into partners who will lean into them."

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AdExchanger
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TikTok
10/15/2019

Best Buy is enticing more brands to utilize its first-party data by highlighting its 1.5 billion annual customer website interactions, 2 million visitors each day and potential interest-and-behavior-based targeting, writes Kristina Monllos. Its niche technology focus compared to Target, Amazon and Walmart "may limit the pool of advertisers the company will be able to woo," however, Monllos adds.

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Walmart, Target
10/15/2019

Business-to-business marketers can maximize the success of LinkedIn Lead Generation Ads by ensuring content offers value to prospects, integrating customer relationship management data with the platform and creating copy that resembles landing pages, Michelle Morgan writes. Attract high-quality leads by carefully customizing questions on forms and provide different methods for prospects to access the content on offer, she recommends.

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Business 2 Community
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Michelle Morgan
10/15/2019

Medallia's Shreesha Ramdas outlines barriers facing enterprises related to customer success, based on a study. Customer success initiatives are being held back by focusing purely on new customers, a lack of understanding of the needs and objectives of customers, and limited systems and tools to track progress, he writes.

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MarTech Advisor
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Shreesha Ramdas
10/15/2019

Fundera has created an infographic that provides social marketers with quick tips to tap into people's fear of missing out, such as creating exclusive Facebook events that encourage prospects to sign up before attendees are capped. Create time-limited content to tout special offers and promote it with influencers, and add a countdown clock to inform prospects when deals end.

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Social Media Today
10/15/2019

Reports indicate that the Latinx community is the largest ethnic market in the US, boasting $1.5 trillion in buying power that's expected to increase $400 billion by 2023. Danny Hernandez sheds light on how to tap into this potentially lucrative market with insights regarding the usage of celebrities, appealing to values and relying on favored media.

10/15/2019

Instead of waiting a decade between census data findings, marketers can tap into American Community Survey's 2018 findings for actionable US consumer insights, writes Isaac Mizrahi. The most recent survey includes details regarding slow nonminority population growth, explosive multicultural numbers and a new minority-majority.

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Forbes
10/15/2019

Apple's Safari browser offers "safe browsing" by default, but how the feature works is raising some privacy issues. Matthew Green of Johns Hopkins University says, "There are features and products to hinder that surveillance, but there are also core features -- like safe browsing -- with privacy compromises baked into them."

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TechNewsWorld