Twitter CEO Jack Dorsey plans to create an independent team dubbed Bluesky to assess the feasibility of an "open and decentralized standard for social media" -- a model that could possibly run on an open blockchain and enable collaborative new approaches to algorithm recommendations, content moderation and systems to combat misinformation. The project "is about exploring the fullest and most participatory vision of our service," Twitter said.
This infographic from Coastal Creative showcases key digital visual design trends for 2020, such as virtual reality panorama, realistic textures and abstract data visualization. Yellow will be a popular color, used in both backdrops and typefaces, and surreal, imaginative product photos will be favored over practical shots, the infographic states.
Chief marketing officers share their views on what marketers need to do to see success in 2020, including SAP's Alicia Tillman who says, "Marketers will need to be focused on communicating the purpose and authentic value their brands stand for, to bring comfort and hope to consumers." Ryder System's Karen Jones notes that "B2B customers clamor for B2C-like digital experiences" and "want to engage with brands that can provide value-added content and services to help them navigate the complexities of their job and industry."
Most marketing executives plan to increase spending on social media, email, websites and mobile apps in the new year, according to a Forbes survey. Bernie Fussenegger of Papa John's says the industry will see companies using "data for more personalized and relevant content," Convince & Convert's Jay Baer anticipates a rise in voice-activated content and Sitel's Mandy Webb expects to see more brand community building.
Consumers of all ages are increasingly participating in activist activities and expect businesses to take a stand on societal issues while becoming more relevant and transparent, according to various reports. Writer Jenny Rooney contends businesses need to be vocal about their views even if they alienate part of their customer base, and The Ad Council's Lisa Sherman notes, "When a brand aligns itself with a cause that makes sense and that it can speak to and deliver on consistently, we all win."
Brandy Melville's limited size range with its "one size fits most" offerings is finding itself in a sea of other companies' extended sizes for inclusivity and running the risk of missing out on consumers. "I believe that to achieve true inclusivity you have to fundamentally create a better product for these women," says Cami Tellez, co-founder and CEO of Parade, which offers sizes XS to 3X and targets Generation Z with inclusive marketing.
Pinterest revealed its 100 emerging trends for 2020 based on user data, categorized into 10 themes, including Beyond Binary, which reflects a shift toward gender neutral shopping habits. Among the other themes are Conscious Consumption, showing an increased focus on sustainable products, 90s Re-Run, Re-wilding and Pampered Pets.
Nationwide is now the official insurance partner of Minor League Baseball and the latest partner in the league's Hispanic fan Copa de la Diversion. Nationwide Chief Marketing Officer Ramon Jones says, "This new partnership with Minor League Baseball ... allows us to showcase our insurance agents as the trusted members of the community they truly are."
Rapper Cardi B is the first female rapper to be featured on the US Vogue cover. Jenzia Burgos calls her representation in the January issue a milestone for Latinas and notes the rapper's interview touches on marriage, feminism and motherhood.
The Hollywood Foreign Press Association nominated only two Latinos for its 2020 Golden Globes out of 125 picks: actresses Jennifer Lopez and Ana de Armas. Vanessa Erazo says the Latina actresses from "Pose" and Jharrel Jerome's role in "When They See Us" were overlooked for the accolades.
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