Nickelodeon Chief Creative Officer Kim Rosenblum recognizes that part of the network's success comes from it proactively offering its young audience what it desires, as well as including popular social media personalities such as JoJo Siwa and Liza Koshy in its lineup. "It's important to us to be cross-platform and pitching and catching across social and YouTube and our channels," Rosenblum says.
Every minute, millions of emails and texts are sent, and millions of videos are watched, according to a snapshot by media consultants Chadd Callahan and Lori Lewis. Each internet minute underscores the fight for consumers' attention, and the numbers are going up, Eric Griffith writes.
Hilton and VaynerMedia have released a video series to mark the 50th anniversary of John Lennon and Yoko Ono's Bed-In for Peace and extend the spirit of the honeymoon activists into Hilton's mission today. "Room 702" touches on sustainability, workplace culture and acceptance with inspiration from Hilton team members.
Comcast is giving broadband customers another reason to stick around with the rollout of Xfinity Flex, a new $5 monthly service that allows internet subscribers to stream movies and TV. The new offering also allows access to other streaming video platforms, such as YouTube, Pluto TV, Netflix and Amazon.
Game Show Network is seeing a resurgence of success after a return to its original network name, format and scheduling. The network's ratings have at times jumped double digits in year-over-year comparisons, and just last year it gained 14 million viewers.
Jeff Heynen, Dell'Oro research director, shared his industry forecast at the recent Cable Next Gen, predicting sporadic spending from cable operators on infrastructure and saying budgets will hinge on how well companies can transition to distributed access architecture. Chassis shipments, licenses and line cards have remained solid these past four years, providing a positive note.
Advanced TV and identity video ad formats are emerging as more ad dollars move to digital formats, Victor Wong writes. He highlights ways the formats could change the user experience, including longer video ads cut into episodes and addressable spots on second screens.
Popular toy-unboxing videos featuring children and other sponsored content aimed at young viewers on YouTube are drawing criticism as unrestricted advertising and could bring parent Google legal battles. "This content is unfair because it's an ad disguised as a fun video, and the influencers are very very good at making kids feel like they are watching the most fun toy out there," says Josh Golin of the Campaign for a Commercial-Free Childhood.
Nickelodeon President Brian Robbins proudly asserts the relevance of his network as the company celebrates 40 years of children's programming with plans to expand its brands and digital content. Among the projects in development are movie versions of Nickelodeon shows for Netflix, new spin-off series from network favorites and reboots of classics such as "Rugrats" and "All That."
The American Cable Association has rebranded itself and is now using the names ACA Connects and America's Communications Association, a change that reflects the industry's shift in focus from cable to broadband. "With this name change, we're recognizing that communication is the priority, not the medium," CEO Matt Polka said.
- Page 1