Comcast's NBCUniversal offered expansive details about the original and acquired content for its upcoming streaming service, which the company has named "Peacock." Shows will include new versions of "Battlestar Galactica" and "Saved by the Bell," a library of former NBC sitcoms, Spanish-language material and unscripted content, as well as feature films.
WarnerMedia Entertainment's HBO Max won the bidding for exclusive streaming rights to CBS' "The Big Bang Theory" under a five-year deal that will kick in once the over-the-top service launches next spring. Sources said WarnerMedia will pay nearly $500 million for the 279 episodes and the company confirmed that it will retain off-network cable rights for the sitcom on TBS.
People of color and women are landing more jobs in the cable and communications industries, but companies are having trouble retaining them, perhaps because the promotion rate of white people is considerably higher, The National Association of Minorities in Cable and Women in Cable Telecommunications report in a new study. The groups improved their presence both in executive/senior management roles and on company boards, the biennial survey showed.
Comcast's Sky has announced a multi-year agreement with Channel 4 that gives the UK broadcaster the use of Sky's AdSmart addressable advertising platform and includes a new carriage deal as well as plans to work together on new technologies. Sky also said it will build a regional Innovation Hub, located in Leeds, for its Sky Studios production arm, which will be charged with developing talent and creating original content.
Consumers want "skinny bundles" of less expensive mini-tiers but pay-TV distributors are still forced to include expensive services, such as regional sports channels, even when subscribers do not want them, Discovery leader David Zaslav told an analyst conference. "There is no such thing as a skinny bundle with a regional sports network that costs $10," he said.
AT&T's Xandr adtech unit has added Vudu and Bloomberg to its premium video marketplace Community, which Xandr calls a "cross-screen addressable solution." Xandr Community now has 18 tier-one media brand partners, including Hearst Magazines, Tubi, truTV and Cheddar.
NBCUniversal is touting its over-the-top streaming service Peacock as a mix of new shows, reboots of old favorites and library titles such as "The Office." The service, which starts in April, will be ad-supported and available by subscription.
Netflix has won exclusive global rights to stream "Seinfeld" for five years starting in 2021, having paid an undisclosed amount to Sony Pictures Television. The streaming company will be able to replace two other sitcoms, "Friends" and "The Office," which are going to the streaming services of their original owners, NBCUniversal and WarnerMedia.
NBC Sports Network has picked up the US rights to the six-part "Story of Rugby" documentary series, which will air as the Rugby World Cup begins on September 20, in a deal that also gives Latin American rights to ESPN. The series profiles rugby's leading personalities while examining the widespread effect the sport has had on global societies.
Instagram TV is scaling up its viewership, and publishers such as Vice Media and ESPN are capitalizing on the opportunity to expand their audience reach with branded content, while Meredith and others are focusing on product placement and show sponsorships, writes Max Willens. CNN's Ashley Codianni says, "We already have an incredibly large and engaged audience on Instagram."
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