Connected TV is the sole viewing option in 55 million homes, 40% of all US TV households, Magnite reports in a new survey. The firm adds that CTV's audience is relatively young and diverse, and that 47% of the programming CTV viewers watch is supported by ads.
The United States Department of Agriculture will require recipients to provide service at a hundred megabits per second for the next ReConnect phase, which will distribute $1.15 billion in funding. Areas are eligible if one out of ten people, at most, can download data at 100 Mbps and upload it at 20 Mbps.
CommScope is teaming up with two undisclosed partners to expand technology for CableLabs' DOCSIS 4.0. The work, which will not be exclusive to CommScope, will center on creating a network architecture foundation for the standard.
Disney+ reportedly has signed Hayden Christensen to once again play Anakin Skywalker in a new live-action "Star Wars" series, which will also star Rosario Dawson as Ahsoka Tano, with production set to begin early next year. The series will be set five years past "Return of the Jedi."
Wurl has introduced its Global FAST Pass, which handles the distribution and management of free ad-supported streaming TV, across 50 countries. The platform will reportedly let Wurl handle ad insertions, data collection and other tasks, leaving companies to concentrate on negotiating deals and creating programming.
Commercials on streaming video services bother 79% of US adults in a recent Morning Consult survey, with 69% calling them too repetitive and 44% saying they come up too often. Smart TVs, which can control ad frequency, could present one solution to the problem.
The Senate has approved bipartisan legislation that would allow states to allocate more funds for broadband expansion by letting them earmark up to 30% of unspent COVID-19 relief grants on broadband builds. States can also spend the money on disaster recovery, which includes repairs to broadband infrastructure.
The WarnerMedia-Discovery merger is moving through regulatory channels "at the pace we would have expected," AT&T leader John Stankey said, adding that he can release more details about the deal further into the process. Stankey also affirmed that HBOMax is still a strategic focus for AT&T.
Owners of new devices from Roku may lose access to Google's YouTube app if the companies fail to reach a distribution deal by Dec. 9. Roku asserts that the stalemate centers on Google's requirements that YouTube be given preference in search results, as well as voice, data and search features that the technology giant didn't demand from similar platforms.
Cox Communications plans to start field testing "high-split" spectrum upgrades early next year and introduce the technology in 2023, as well as accelerating its mid-split deployments, as the ongoing pandemic drives up the demand for network capacity. Senior Director of RF Engineering Thomas Harton said that areas with extensive fiber infrastructure will be the focus of the trials.
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