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2/18/2019

Netflix has reportedly invested $25 million in its "Roma" Oscar campaign, with veteran Lisa Taback at the helm. If the streaming giant lands a golden statuette, that will bolster its chances of attracting the industry's top filmmakers; it will also be a major blow to cinema chains that refused to screen the movie.

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Oscar, Oscar, Netflix
2/18/2019

Louise Roe is using Instagram to tell her 698,000 followers about psoriasis, her skin condition. Roe is just one example of the Instagram influencers whom pharmaceutical companies are using to promote their products.

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Vox
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Louise Roe, Psoriasis, Instagram
2/15/2019

TikTok is trialing a sponsored video ad format that encourages users to click through to the sponsor's website. The social app has publicly tested only a pre-roll ad so far, but a leaked document reveals that the company is also developing in-feed native video ads, 2D lens filters, brand takeovers and hashtag challenges.

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TechCrunch
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TikTok
2/15/2019

Several major studios, including Fox, Universal and Disney, are suing Omniverse One World Television on the grounds of copyright infringement for providing TV channel packages to a number of unlicensed streaming companies. Founder Jason DeMeo says he has a contract granting him permission to offer the programming; the studios say that is not the case.

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Variety
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Disney, Fox
2/15/2019

Nickelodeon President Brian Robbins is aiming to bring young viewers back to the network by producing hit shows that can be enjoyed on any device, as more children opt to stream content. Planned projects include a reboot of popular sketch comedy show "All That," produced by alumnus Kenan Thompson, as well as a "SpongeBob SquarePants" spinoff.

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Variety, Variety
2/15/2019

CBS executives defended the company's momentum on the streaming front during Thursday's earning call with investors. Interim CEO Joe Ianniello expects domestic subscribers to the network's streaming services to hit 25 million by 2022 and is focused on many initiatives to achieve that, including boosting content for Showtime and All Access, as well as using one platform to promote content on the other.

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CBS, CBS, Joe Ianniello
2/15/2019

ABC's Freeform has found success in creating content that appeals to teens, with hit shows including "Grown-ish," "Pretty Little Liars" and "Good Trouble." Elements such as encouraging diversity on both sides of the camera, developing existing franchises and applying an aspirational tone to storytelling help the network connect with its young audience.

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ABC
2/15/2019

Amazon TV executive Albert Cheng, speaking at the Television Critics Association winter event, said his company is evaluating the sports field and how subscribers respond to live offerings such as football, tennis and soccer. The company has secured the rights to several English Premier League games and US Open tennis matches, and it is reportedly considering the purchase of Fox's regional sports networks.

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Deadline Hollywood
2/14/2019

The film "Breaking Bad," a likely sequel to the Emmy-winning television show, reportedly may have dual screenings on Netflix and AMC. The Vince Gilligan project is still under wraps, with no details confirmed.

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Deadline Hollywood
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Breaking Bad, AMC, Vince Gilligan, Netflix
2/14/2019

Jennifer Salke, Amazon Studios leader, spoke at the Television Critics Association event about the company's global strategy being key to its success and said to expect more content on the international front. Amazon has 17 new series from Germany, the UK, Mexico and several other countries in production, as well as renewed franchises aimed at the US, such as "Jack Ryan," "The Marvelous Mrs. Maisel" and "Homecoming."