72andSunny Amsterdam and Axe are encouraging men to discover their "bathsculinity" in a humorous series of spots that star comedian and actor Lil' Rel Howery taking a soak in the tub. "[S]tereotypes are being recognized for what they are and men are being encouraged to express themselves more freely and to look after themselves," says 72andSunny Amsterdam's Adam Koppel.
After last year's anti-bullying "Together Table" event on the National Mall, Capri Sun has joined with Leo Burnett to encourage children to take the initiative in a campaign called "Hold My Pouch." The brand released the first ad for over-the-top, television and social, touting the power of students to take positive action against lunchtime exclusion.
Lil Dicky has created a song, set to release today, to celebrate Earth Day and an Instagram video from Justin Bieber that ramps up the excitement has attracted more than 5.9 million views and 1.75 million likes. The video simply flashes an extensive list of the famous names supposedly involved, including Snoop Dogg, Ariana Grande, John Legend, Adam Levine, Katy Perry and Leonardo DiCaprio.
About 100 Mercedes and other high-end cars were stolen in Chicago using Car2Go's app. The car-sharing company has temporarily suspended operations in the city, saying only that the crime was fraud, not a hack, and that members' personal information remains secure.
Eyeglass retailer Warby Parker lets customers evaluate frames using augmented reality. The Virtual Try-On app uses Apple's Face ID to map a customer's features, then recommends frames and offers a a 3D preview of the look.
Kilz, with Arcana Academy, has launched a new campaign that includes an anthem spot, "Reveal," which features the emotional reactions of people of all ages as they discover their rooms have been transformed with the brand's paints. The video takes viewers to an interactive site, "Every project is worth it," which offers how-to instructions based on the five rooms revealed in the ad.
Shutterstock has launched a "view in room" augmented reality feature, which lets iPhone users place a virtual product on their wall to help them with their purchase decision-making. "We decided to put this hack into production because of its potential to have an immediate customer impact," says Shutterstock CEO Jon Oringer.
NCTA--The Internet and Television Association and ACA Connects have endorsed an Alaskan operator's request for a limited Federal Communications Commission waiver that would exempt it from a fiber-mapping rule. The groups told the FCC that it was unreasonable to expect GCI to map its aerial and buried fiber within an accuracy of 7.6 meters, and that less stringent standards could still ensure that GCI's maps corresponded to census boundaries.
Comcast's FreeWheel ad unit has partnered with with A&E Networks to test a unified engine for making advertising decisions, with the goal of simplifying sales across platforms. Separate sales channels for direct and programmatic advertising can result in problems with TV compliance, negative user experiences and conflicts over pricing, the companies say.
Consumer packaged goods companies are increasingly turning to digital advertising to cut marketing costs and boost return-on-investment. Walmart and Albertsons are just two of the ad platforms catering to CPG companies, but most still prefer Amazon because of its smooth e-commerce experience, revenue generation, access to data for ad targeting and purchases, plus perks as they spend more, writes Karlene Lukovitz.