It does matter what people think of your leadership.
Reputation is essential to getting things done. Because leaders accomplish little by themselves, they need to bring together others for common purpose. How others perceive a leader is important to encouraging a following.
In this video, I offer ideas on how to develop your leadership brand in ways that resonate with your authority and authenticity.
[youtube]http://www.youtube.com/watch?v=M35R1HHDuko[/embed]