Industry News

How to Get Your Product Recognized as a Leader in Innovation

March 5, 2021

Nominations for the SmartBrief Innovation Awards for Foodservice are being accepted for one more week. 

SmartBrief, in partnership with the National Restaurant Association, is holding the Innovation Awards for Foodservice, which celebrates the best innovations designed to help foodservice operators and professionals work smarter, safer and more sustainably.  Products can be nominated for consideration in the following categories: Sustainability Solutions (front-end sustainability, food waste reduction, back-end sustainability); Technology Solutions (delivery management, workforce management, convenience technology); and Safety and Health Solutions (food safety sanitation, employee hygiene).

Each product nomination will be judged by a panel of experts composed of SmartBrief editors, National Restaurant Association subject-matter experts, and executives of well-known organizations and brands in the foodservice industry.

Every nominated product will receive coverage in our Awards Program Guide, which will be distributed within Restaurant SmartBrief, reaching over 72,000 restaurant professionals. Winning products will also receive marketing assets to further promote their winning products. 

Here are a few tips on how to craft your product nomination.

  • Product Descriptions: Make sure you effectively highlight what makes your product different. 
  • Product Imagery: Upload images to portray a winning impression of your brand.
  • Recognition: Showcase your achievements and why your product is one of the best out there.
  • Results: Include supporting materials, such as customer testimonials, case studies or stats on your product’s impact. 

 

The deadline for nominations is March 11. For more information, or to nominate a product, visit the Innovation Awards for Foodservice webpage.